Global Sports Bra Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Sports Bra Market Size

• The global sports bra market size was valued at USD 67.84 billion in 2025 and is expected to reach USD 167.98 billion by 2033, at a CAGR of 12.00% during the forecast period
• The market growth is largely fuelled by the rising awareness of fitness and active lifestyles, increasing participation of women in sports and outdoor activities, and growing demand for comfortable, high-performance athleisure wear
• The adoption of innovative fabrics, sustainable materials, and technologically advanced designs that offer better support and comfort is further boosting market expansion

Sports Bra Market Analysis

• The market is witnessing a strong trend toward functional and stylish sports bras that combine performance with fashion, catering to diverse consumer preferences
• Increasing e-commerce penetration, influencer-led marketing, and rising demand in emerging markets are contributing to broader accessibility and higher adoption rates across different age groups
• Asia-Pacific sports bra market dominated the sports bra market with the largest revenue share of 35.39% in 2025, driven by increasing urbanization, rising disposable incomes, and growing interest in fitness and wellness in countries such as China, Japan, and India
• North America region is expected to witness the highest growth rate in the global sports bra market, driven by rising fitness culture, increasing disposable incomes, and the growing popularity of athleisure and performance-oriented sports bras
• The padded segment held the largest market revenue share in 2025, driven by its ability to provide enhanced support, shape, and comfort during high-impact activities. Padded sports bras are particularly popular among women engaging in running, gym workouts, and outdoor sports, offering both functionality and aesthetic appeal

Report Scope and Sports Bra Market Segmentation    

Sports Bra Market Trends

“Rising Demand for Functional and Fashionable Activewear”

• The growing focus on fitness, wellness, and active lifestyles is significantly shaping the sports bra market, as consumers increasingly prefer products that combine support, comfort, and style. Sports bras are gaining traction due to their ability to provide proper support during physical activity while enhancing comfort and aesthetic appeal. This trend is strengthening adoption across gym, outdoor, and athleisure segments, encouraging brands to innovate with new designs and high-performance materials

• Increasing awareness around health, exercise, and body positivity has accelerated the demand for sports bras in women of all age groups. Consumers are actively seeking options that cater to diverse body types and activity levels, prompting manufacturers to offer inclusive sizing and adaptive designs. This has also led to collaborations between sportswear brands, influencers, and fitness communities to enhance visibility and appeal

• Fitness and fashion trends are influencing purchasing decisions, with brands emphasizing breathable fabrics, moisture-wicking technology, and sustainable material sourcing. These factors are helping companies differentiate their products in a competitive market while building brand loyalty, and driving the adoption of eco-conscious and performance-enhancing features

• For instance, in 2024, Nike in the U.S. and Lululemon in Canada expanded their sports bra portfolios by introducing products with sustainable fabrics and advanced support features. These launches responded to growing consumer preference for high-performance and eco-friendly activewear, with distribution across retail, e-commerce, and specialty sports stores. The products were also marketed as empowering and lifestyle-oriented, enhancing repeat purchases among target audiences

• While demand for sports bras is growing, sustained market expansion depends on continuous R&D, innovation in fabric and design, and maintaining functional performance for various activity levels. Manufacturers are focusing on improving scalability, supply chain reliability, and offering technologically advanced products that balance cost, comfort, and style for broader adoption

Sports Bra Market Dynamics

Driver

“Growing Preference for High-Performance and Stylish Activewear”

• Rising consumer focus on fitness, wellness, and active lifestyles is a major driver for the sports bra market. Brands are increasingly developing products that provide both support and fashion appeal to meet consumer expectations. This trend is also encouraging research into innovative fabrics, moisture management, and ergonomic designs, supporting product diversification

• Expanding applications in gym workouts, running, yoga, outdoor activities, and everyday athleisure are influencing market growth. Sports bras help enhance comfort, prevent injuries, and improve exercise performance, enabling brands to cater to diverse consumer needs. The increasing global participation of women in sports further reinforces this trend

• Retailers and sportswear brands are actively promoting sports bras through product innovation, influencer campaigns, and fitness partnerships. These efforts are supported by growing consumer preference for high-quality, functional, and stylish activewear, and they also encourage collaborations between manufacturers and designers to enhance product performance and brand appeal

• For instance, in 2023, Adidas in Germany and Under Armour in the U.S. reported increased sales of performance-oriented sports bras designed for high-impact activities. This expansion followed rising consumer demand for supportive, breathable, and stylish activewear, driving repeat purchases and product differentiation. Both companies highlighted comfort, style, and technological features in marketing campaigns to strengthen brand loyalty

• Although rising fitness and athleisure trends support growth, wider adoption depends on affordability, availability of premium and mid-range options, and scalable production processes. Investment in supply chain efficiency, sustainable sourcing, and innovative fabric technology will be critical for meeting global demand and maintaining competitive advantage

Restraint/Challenge

“Higher Cost and Limited Awareness of Advanced Functional Features”

• The relatively higher cost of technologically advanced and branded sports bras remains a key challenge, limiting adoption among price-sensitive consumers. Premium fabrics, ergonomic designs, and sustainable materials contribute to elevated pricing, which may affect market penetration in developing regions

• Consumer awareness of functional benefits and proper sizing remains uneven, particularly in emerging markets where fitness trends are still developing. Limited understanding of performance-oriented features restricts adoption across certain consumer segments and activity types

• Supply chain and distribution challenges also impact market growth, as premium sports bras require reliable sourcing of fabrics and adherence to quality standards. Logistical complexities, seasonal demand fluctuations, and inventory management increase operational costs for brands and retailers

• For instance, in 2024, retailers in Southeast Asia and South America reported slower uptake of high-performance and sustainable sports bras due to higher prices and limited consumer awareness. Distribution and storage requirements for premium products also created additional barriers, affecting visibility and sales

• Overcoming these challenges will require cost-effective production, expanded distribution networks, and focused consumer education initiatives. Collaboration with fitness influencers, e-commerce platforms, and retail chains can help unlock long-term growth potential in the global sports bra market. Furthermore, developing affordable, high-quality, and technologically advanced products will be essential for widespread adoption

Sports Bra Market Scope

The market is segmented on the basis of design, size, material, and distribution channel

• By Design

On the basis of design, the sports bra market is segmented into padded and non-padded. The padded segment held the largest market revenue share in 2025, driven by its ability to provide enhanced support, shape, and comfort during high-impact activities. Padded sports bras are particularly popular among women engaging in running, gym workouts, and outdoor sports, offering both functionality and aesthetic appeal.

The non-padded segment is expected to witness the fastest growth rate from 2026 to 2033, driven by increasing demand for lightweight, breathable, and flexible options suitable for low-impact workouts, yoga, and everyday athleisure wear. Non-padded sports bras are favored for their comfort, ease of movement, and suitability for a variety of body types.

• By Size

On the basis of size, the market is segmented into below 30' and above 30'. The above 30' segment held the largest market share in 2025, fueled by the growing availability of inclusive sizing options that cater to women requiring additional support. Manufacturers are increasingly offering customized fits to improve comfort and reduce strain during physical activity.

The below 30' segment is projected to witness the fastest growth from 2026 to 2033, supported by rising participation of younger women in sports and fitness activities, as well as increasing awareness of proper support for smaller bust sizes.

• By Material

On the basis of material, the market is categorized into cotton, nylon, polyester, and others. The polyester segment accounted for the largest revenue share in 2025 due to its moisture-wicking properties, durability, and suitability for high-performance workouts. Polyester sports bras are widely used in gyms, outdoor activities, and athletic training programs.

The cotton segment is expected to witness the fastest growth rate from 2026 to 2033, driven by rising consumer preference for natural, breathable, and skin-friendly fabrics that provide comfort for everyday use and low-impact activities.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into company website, e-commerce, offline retail stores, and brand outlets. The e-commerce segment held the largest market share in 2025, fueled by convenience, wide product selection, and the ability to compare designs, sizes, and prices. Online platforms also provide access to international brands, attracting a growing customer base.

The company website segment is expected to witness the fastest growth from 2026 to 2033, driven by direct-to-consumer strategies, exclusive online launches, and personalized shopping experiences that enhance brand engagement and loyalty.

Sports Bra Market Regional Analysis

• Asia-Pacific sports bra market dominated the sports bra market with the largest revenue share of 35.39% in 2025, driven by increasing urbanization, rising disposable incomes, and growing interest in fitness and wellness in countries such as China, Japan, and India
• Government initiatives promoting health and active lifestyles, coupled with expanding retail and e-commerce infrastructure, are boosting adoption.
• Furthermore, increasing awareness of comfort, performance, and style is driving market growth across both domestic and international brands

Japan Sports Bra Market Insight

The Japan sports bra market is expected to witness strong growth from 2026 to 2033 due to high participation in fitness activities, increasing preference for stylish and comfortable activewear, and the adoption of advanced fabric technologies. The aging population is also driving demand for easy-to-wear, supportive designs suitable for all age groups, while integration with lifestyle and athleisure trends fuels further growth.

China Sports Bra Market Insight

The China sports bra market accounted for the largest revenue share in Asia-Pacific in 2025, attributed to rapid urbanization, rising middle-class income, and increasing health and fitness awareness. China represents one of the largest markets for activewear, with sports bras gaining popularity in gyms, outdoor sports, and casual fashion. Expansion of e-commerce channels, availability of affordable and premium options, and domestic manufacturers’ focus on innovative designs are key factors propelling market growth.

North America Sports Bra Market Insight

North America sports bra market is expected to witness the fastest growth rate from 2026 to 2033, driven by increasing participation of women in fitness and sports activities, rising awareness of health and wellness, and high adoption of athleisure fashion. Consumers in the region highly value the combination of support, comfort, and style offered by sports bras, with preference for high-performance, technologically advanced fabrics. This widespread adoption is further supported by high disposable incomes, established fitness culture, and strong e-commerce and retail infrastructure, establishing sports bras as a staple in activewear wardrobes

U.S. Sports Bra Market Insight

The U.S. sports bra market is expected to witness the fastest growth rate from 2026 to 2033, fueled by the growing trend of fitness, yoga, running, and gym culture. Consumers are increasingly prioritizing functional and stylish activewear that provides proper support during high-impact workouts. The rise of online shopping, influencer-led marketing, and demand for premium and sustainable fabrics further propels the market. Moreover, the integration of sports bras with broader athleisure and lifestyle trends is significantly contributing to market expansion.

Europe Sports Bra Market Insight

The Europe sports bra market is expected to witness the fastest growth rate from 2026 to 2033, primarily driven by increasing female participation in sports, rising health awareness, and the demand for fashionable yet functional activewear. Urbanization, fitness culture, and growing interest in athleisure fashion are fostering adoption. The region is experiencing significant growth across gym, yoga, running, and casual athleisure applications, with sports bras being incorporated into both fitness and lifestyle wardrobes.

U.K. Sports Bra Market Insight

The U.K. sports bra market is expected to witness rapid growth from 2026 to 2033, driven by the rising trend of home workouts, fitness classes, and outdoor sports. Concerns about personal health, posture, and comfort are encouraging women to invest in supportive activewear. The UK’s strong e-commerce sector and growing retail fitness market are expected to continue stimulating demand.

Germany Sports Bra Market Insight

The Germany sports bra market is expected to witness significant growth from 2026 to 2033, fueled by increasing awareness of health and wellness, demand for sustainable and high-performance fabrics, and rising participation in fitness and outdoor sports. Germany’s focus on innovation and quality in apparel promotes the adoption of technologically advanced and eco-conscious sports bras, particularly in urban centers.

Sports Bra Market Share

The Sports Bra industry is primarily led by well-established companies, including:

•  HANESBRANDS INC. (U.S.)
•  L Brands, Inc (U.S.)
•  Phillips-Van Heusen Corporation (U.S.)
•  Wacoal (Japan)
•  LVMH Moët Hennessy (France)
•  Triumph International Corp. (Switzerland)
•  Jockey (U.S.)
•  Wolf Lingerie Ltd (U.K.)
•  The Groupe Chantelle (France)
•  Fruit Of The Loom, Inc. (U.S.)
•  The Calida Group (Switzerland)
•  Columbia Sportswear Company (U.S.)
•  Nike, Inc. (U.S.)
•  shop4reebok.com (U.K.)
•  Adidas AG (Germany)
•  Anita Dr. Helbig GmbH (Germany)
•  Puma SE (Germany)
•  LORNA JANE (Australia)
•  Decathlon (France)

Latest Developments in Global Sports Bra Market

• In April 2024, Adidas launched the TECHFIT CONTROL BRA in collaboration with Rheon Labs, introducing an innovative sports bra designed to reduce breast pain experienced by female athletes. The bra features RHEON, a reactive super polymer that adapts to body movements, providing essential support during intense workouts. This development enhances comfort and performance, positioning Adidas as a leader in technologically advanced activewear and driving consumer interest in high-performance sports bras
• In August 2023, Under Armour introduced the HeatGear Armour High Sports Bra, a high-support sports bra for rigorous physical activities. The product is designed to deliver superior comfort and stability, helping female athletes maintain optimal performance. This launch strengthens Under Armour’s presence in the performance apparel market and highlights growing demand for functional, high-quality sports bras

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