- Sports drinks are beverages designed to replenish fluids, electrolytes, and energy lost during physical activity, typically containing water, carbohydrates, electrolytes, and sometimes vitamins
- They aim to enhance hydration and improve performance during exercise. Energy drinks, on the other hand, contain stimulants such as caffeine, taurine, and B-vitamins, aiming to provide a temporary boost in energy and alertness
- They are often consumed to combat fatigue and improve focus, particularly during periods of increased mental or physical exertion
- North America is expected to dominate the sports and energy drinks market with 37.5% due to demand for energy drinks is primarily fuelled by a fast-paced lifestyle and a strong emphasis on health and wellness
- Asia-Pacific is expected to be the fastest growing region in the sports and energy drinks market during the forecast period due to rapid urbanization and evolving lifestyles
- Energy drinks segment is expected to dominate the market with a market share of 92.5% due to it provide an immediate increase in energy and alertness due to ingredients such as caffeine, taurine, B vitamins, and various stimulants
