Global Sports and Energy Drinks Market, By Product Type (Sports Drinks, Energy Drinks), Type (Organic, Non-Organic), Packaging Type (Bottles (Pet/Glass), Cans, Others), Distribution Channel (Hypermarkets and Supermarkets, On-trade, Convenience Stores, Independent Retailers, Others), – Industry Trends and Forecast to 2029
Market Analysis and Size
As the world becomes fitter and healthier, food and beverage companies have made every effort to capitalize on the opportunity. This factor has greatly benefited the sports and energy drink markets, which have adapted their products to meet the needs of their customers. This market is based on the need for an instant energy boost during athletic or aerobic activities. Athletes are drawn to the sugar rush provided by the drinks, and market participants have seen tremendous growth in this area.
Data Bridge Market Research analyses that the sports and energy drinks was valued at 93.3 billion in 2021 and is expected to reach the value of USD 149.83 billion by 2029, at a CAGR of 12.80% during the forecast period. The growing vegan population around the world will be a factor in the plant-based sports and energy drinks market during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Sports Drinks, Energy Drinks), Type (Organic, Non-Organic), Packaging Type (Bottles (Pet/Glass), Cans, Others), Distribution Channel (Hypermarkets and Supermarkets, On-trade, Convenience Stores, Independent Retailers, Others)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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Cargill Incorporated (U.S.), ADM (U.S.), Dupont (U.S.), Evonik (Germany), BASF SE(Germany), DSM (Netherlands), Ajinomoto Co., Inc. (Japan), Novozymes (Denmark), Chr. Hansen Holding A/S (Denmark), TEGASA (Spain), Nutreco (Netherlands), Kemin Industries Inc. (U.S.), Adisseo (France), Alltech (U.S.), Global And Energy Drinks International (France), Centafarm SRL (Italy), Bentoli (U.S.), and Novus International (U.S.)
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Opportunities
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Market Definition
Drinks that restore electrolytes and carbohydrates in the body while participating in physical activity are referred to as sports and energy drinks. Due to their high content of chlorides, calcium, sodium, magnesium, and potassium, sports drinks are frequently eaten by athletes and sports fans. Contrarily, energy drinks contain sugar and stimulant substances that give customers mental and physical stimulation. Caffeine, amino acids, herbal extracts, and sweeteners may be found in both aerated and non-aerated energy beverages.
Sports and Energy Drinks Market Dynamics
Drivers
- Growing trend of fitness activities around the world.
The growing popularity of unconventional fitness activities such as yoga and aerobics and the rising trend of half and full marathon participation has fuelled global demand for energy drinks. Furthermore, as consumers become more aware of the health risks associated with regular non-organic sports and energy drinks, several manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.
- Manufacturers rapid investing In novel marketing and advertising strategies
Aside from that, businesses are investing in novel marketing and advertising strategies in order to broaden their product portfolio. They are also introducing custom flavours and limited-edition products. Other factors influencing the sports and energy drinks market growth include changing lifestyles, shifting food preferences, and consumers' long working hours.
Opportunity
The growing number of fitness centres and increased female participation are expected to fuel the market's growth. The growing millennial population and increased social media marketing will further boost many opportunities, leading to the growth of the sports and Energy Drinks market during the forecast period.
Restraints
However, strict health regulations imposed by the government on sports and energy drinks, as well as rising awareness about the negative effects of these drinks on children, are expected to act as a restraint on the growth of the sports and energy drinks market, whereas fake marketing by a few vendors, combined with negative media coverage, has the potential to challenge the growth of the sports and energy drinks market.
This sports and energy drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the sports and energy drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Sports and Energy Drinks Market
COVID-19 consequences continue to reverberate throughout the global sports ecosystem. This is due to the fact that for the majority of the year 2020, there were severe restrictions imposed on any type of sports/outdoor activity. Furthermore, several leagues, tournaments, and even Olympic Games were postponed due to the uncertainty of the situation, which limited sports and gaming activities and undoubtedly had a negative impact on sports drink sales revenues. However, as the situation improves and sports activities continue for professionals and the general public, the sports drinks market is expected to form a recovery curve during the forecast period.
Recent Development
- GoodSport and Energy Drinks, a Rosemont, Ill.-based startup, plans to launch GoodSport, a 97 percent dairy sports drink, in 2021, with the goal of competing nationally against leading brands. The product will be available on Amazon.com and www.goodsport.com.
- Powerade Power Water and Powerade Ultra were added to The Coca-Cola Company's portfolio in 2020. These products are intended to address the shift in exercise habits toward endurance. Ultra has 50% more electrolytes than regular Powerade and creatine. Each product line has three flavours and contains no sugar or calories. ?
- Coca-Cola launched the sports drink Powerade in India in 2019. Coca-Cola intends to diversify its portfolio in order to provide more options to Indian consumers who prefer beverages to sweetened fizzy drinks. ?
Global Sports and Energy Drinks Market Scope
The sports and energy drinks market is segmented on the basis of product type, type, packaging type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product type
- Sports Drinks
- Isotonic
- Hypertonic
- Hypotonic
- Energy Drinks
- Alcoholic
- Non-alcoholic
Nature
- Organic
- Non-organic
Packaging type
- Bottles (Pet/Glass)
- Cans
- Others
Distribution channel
- Hypermarkets and Supermarkets
- On-trade
- Convenience Stores
- Independent Retailers
- Others
Sports and Energy Drinks Market Regional Analysis/Insights
The sports and energy drinks market is analysed and market size insights and trends are provided by country, product type, type, packaging type and distribution channel as referenced above.
The countries covered in the sports and energy drinks market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America leads the sports and energy drinks market due to the rapidly increasing number of people participating in fitness activities in this region.
Europe is expected to grow at a rapid pace from 2022 to 2029 as the region's population of health-conscious people grows.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Sports and Energy Drinks Market Share Analysis
The sports and energy drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to sports and energy drinks market.
Some of the major players operating in the sports and energy drinks market are:
- Glanbia plc. (Ireland)
- Now Health Group, Inc. (U.S.)
- Nutiva Inc (U.S.)
- The Simply Good Food Co (U.S.)
- Iovate Health Sciences International Inc. (Canada)
- MusclePharm Corporation (U.S.)
- Kerry Group Plc (Ireland)
- CytoSport, Inc. (U.S.)
- The Nature's Bounty Co. (U.S.)
- Reliance Vitamin Company, Inc. (U.S.)
- Herbalife And Energy Drinks, Inc. (U.S.)
- Danone S.A. (France)
- General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.)
- Orgain Inc. (U.S.)
- True and Energy Drinks (U.S.)
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