“Growing Preference for Eco-Friendly and Plant-Based Formulations”
- Consumers are increasingly opting for biodegradable and non-toxic stain removers derived from natural ingredients such as coconut, citrus, and plant-based enzymes
- Rising environmental and health awareness is discouraging the use of traditional chemical-based products containing chlorine bleach and phosphates
- Certifications from organizations such as EPA Safer Choice and EcoLogo are becoming important trust signals for eco-conscious buyers
- Brands such as Seventh Generation and Method are gaining market traction by offering green alternatives with low environmental impact and safe usage across households
- Environmentally conscious millennials and Gen Z consumers are driving the demand for sustainable stain removers, especially in North America and Europe
