- In August 2024, Lucaris launched its MUSE Collection in India, featuring premium lead-free crystalline wine glasses tailored for luxury hotels. With five specialized types—Bordeaux, Burgundy, Cabernet, Chardonnay, and Sparkling—this launch reflects the brand’s strategic focus on enhancing wine presentation and sensory experience in upscale hospitality. The collection’s sommelier-informed design strengthens Lucaris’ position in the high-end commercial stemware segment, contributing to the premiumization trend in the Indian market
- In April 2024, Richard Brendon introduced the Optic Collection, a contemporary range of glassware now available online and in retail and hospitality venues across the U.K. and North America. The launch strengthens the brand’s international presence and supports demand for design-forward, functional glassware in both residential and commercial settings. By targeting style-conscious consumers and premium establishments, this release contributes to the evolving aesthetic and functional expectations in the stemware market
- In February 2024, Zazzle Inc. expanded its customizable drinkware portfolio with the addition of three new glass types: a 16 oz stemless wine glass, 12 oz printed rock glass, and 16 oz printed can glass. This move aligns with rising consumer demand for personalized products across occasions and events, particularly in the gifting and lifestyle segments. Zazzle’s expansion enhances accessibility and encourages creative consumer engagement, supporting growth in the customized stemware market
- In November 2023, Thom Browne’s debut homeware line in collaboration with Baccarat introduced handcrafted luxury stemware, glassware, and candles. The partnership, highlighted by the reimagined 1925 Yacht glass bearing Browne’s signature motif, reinforces the fusion of fashion and heritage craftsmanship in the luxury glassware space. This exclusive launch boosts brand visibility in the ultra-premium segment and encourages cross-industry collaborations that elevate consumer perception of stemware as collectible, high-fashion home décor
