- The stevia market is driven by rising health awareness and sugar reduction trends. Increasing demand in food, beverages, and pharmaceuticals fuels steady growth worldwide, supported by regulatory approvals.
- Innovations in stevia formulations, expanding applications, and growing organic product demand enhance market prospects. Strategic collaborations among manufacturers boost product availability and penetration in emerging and mature markets globally.
- The Asia Pacific region dominates the global stevia market, holding over 48.8% of the total market share, driven by large population, increasing diabetic prevalence, expanding food processing industry, and government support for natural sweetener adoption across food and beverage sectors.
- The Asia-Pacific region is expected to be the fastest-growing market for stevia over the forecast period due to rising health consciousness, expanding dairy and confectionery sectors, improving distribution infrastructure, and increasing investments in stevia cultivation and processing technologies.
- The powder extract segment dominates the Global stevia market with around 61% share, favored for its stability, ease of formulation, and wide use in beverages, bakery, confectionery, and dairy products across the region.
