- In March 2024, supplement brand Ritual revealed the launch of its new product, Stress Relief, a botanical blend created to help reduce stress and maintain healthy cortisol levels. The supplement comes in a unique three-in-one tablet featuring BioSeries capsule technology, which offers both instant and extended-release of its ingredients for immediate relief and sustained support throughout the day, lasting up to 8 hours
- In October 2022, NutriCelebrity launched Optimal Stress Relief and Mood Boost, a non-GMO, gluten-free supplement created to reduce stress and enhance mood. Proudly manufactured in Canada with exceptional branding, this product features a unique blend of Ashwagandha KSM-66 and Cerebiome Probiotic to help combat daily stress and improve overall well-being
- In February 2022, Hims & Hers Health, Inc., a telehealth platform offering personalized health and wellness services, introduced three new supplements aimed at supporting mental wellness, specifically targeting sleep, stress, and focus issues
- In December 2021, wellness brand Nidra Nutrition, part of Supercluster Pi (House of Brands), launched a product line featuring the world’s first stress relief gummies with 175 mg of Ashwagandha. This innovative product aligns with the company’s commitment to promoting health and sustainability



