- In November 2024, the Chicago Sports Network (CHSN) launched a direct-to-consumer subscription streaming service, marking a significant shift in the subscription economy from physical products to digital content and services. Fans of the Blackhawks, Bulls, and White Sox can now stream live games, highlights, and exclusive programming via the CHSN app or web browsers. Subscription plans start at $19.99/month for one team or $29.99/month for full access, with a 7-day free trial available. This launch reflects CHSN’s commitment to delivering personalized, on-demand sports entertainment and expanding digital engagement with Chicago sports fans
- In October 2024, online fashion giant ASOS deepened its partnership with Hirestreet to launch a subscription-based rental service in the UK, marking the country’s largest retailer-rental collaboration to date. Subscribers can rent up to five items per month from a curated selection of over 20,000 products, including casualwear, occasionwear, and outerwear, for £75. This initiative reflects a growing shift toward sustainable and circular fashion models, offering consumers flexible wardrobe options without permanent purchases. The launch aligns with rising demand for eco-conscious fashion and positions ASOS at the forefront of rental innovation
- In July 2024, Germany-based travel agency Get Your Guide made a surprising move into the beauty subscription market by launching its own beauty box service. This initiative reflects a growing trend of non-traditional brands diversifying their portfolios to tap into new consumer segments. By leveraging its existing customer base and digital infrastructure, Get Your Guide aims to offer curated beauty experiences that complement travel lifestyles. The launch underscores a broader shift where established companies are expanding beyond their core industries to create cross-sector value and deepen customer engagement
- In May 2023, Retention Brands acquired the assets of Birchbox, a U.S.-based beauty subscription service, from FemTec Health. The acquisition followed a period of operational challenges, including customer complaints and unfulfilled orders. Retention Brands, known for investing in e-commerce and subscription commerce, aims to revitalize Birchbox by enhancing customer experience, delivering personalized offerings, and improving service quality. The deal was part of FemTec Health’s strategic move to divest non-core assets. With new ownership, Birchbox is expected to regain momentum and reestablish its position in the beauty subscription market
- In August 2023, the global subscription box market saw a notable shift toward sustainability, as more companies embraced eco-friendly and ethically sourced products to meet rising consumer expectations. Brands responded to growing environmental awareness by adopting biodegradable packaging, offering reusable items, and curating boxes with sustainable materials such as bamboo and recycled plastics. This trend was driven by demand for conscious consumption, especially among millennials and Gen Z. Subscription services such as Causebox and greenUP Box led the charge, aligning their offerings with values of social responsibility and environmental stewardship
