“Growing Demand for Natural and Plant-Based Sugar Substitutes”
- One prominent trend in the global sugar substitutes market is the growing demand for natural and plant-based sugar substitutes
- This trend is driven by the increasing consumer awareness of health risks associated with artificial additives, a strong preference for clean-label products, and rising interest in sustainable and minimally processed ingredients
- For instance, companies such as Cargill, PureCircle, and Tate & Lyle are expanding their portfolios with stevia, monk fruit, and other plant-derived sweeteners to cater to the shifting demand for natural sugar alternatives
- The preference for plant-based sugar substitutes is gaining momentum in both developed markets such as North America and Europe, and rapidly growing economies in Asia-Pacific, where health-conscious consumption is on the rise
- As consumers continue to prioritize wellness and transparency in food ingredients, the adoption of natural sugar substitutes is expected to remain a defining trend in shaping the future of the sugar substitutes market
