Global Sunflower Oil Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Sunflower Oil Market Size

• The global sunflower oil market size was valued at USD 46.41 billion in 2024 and is expected to reach USD 73.15 billion by 2032, at a CAGR of 5.85% during the forecast period
• The market growth is largely fuelled by the rising demand for edible oils in households and the food processing industry, driven by increasing awareness of healthy cooking oils rich in unsaturated fatty acids
• Growing consumer preference for plant-based and heart-healthy oils, along with the use of sunflower oil in processed foods, bakery items, and snacks, is further supporting market expansion

Sunflower Oil Market Analysis

• Increasing health consciousness among consumers is promoting the use of sunflower oil as a preferred cooking and salad oil due to its low cholesterol content and high vitamin E content
• The growth of the packaged and processed food industry is contributing to higher consumption of sunflower oil in various formulations such as snacks, baked goods, and ready-to-eat meals
• North America dominated the sunflower oil market with the largest revenue share of 36.5% in 2024, driven by rising health consciousness among consumers, widespread use in food processing, and increasing demand for heart-healthy cooking oils
• Asia-Pacific region is expected to witness the highest growth rate in the global sunflower oil market, driven by rising population, expanding middle-class consumption, growing awareness of nutritional benefits, and increasing adoption in packaged and functional foods
• The linoleic oil segment held the largest market revenue share in 2024, driven by its widespread use in cooking and food processing due to its heart-healthy unsaturated fatty acid profile and neutral flavor

Report Scope and Sunflower Oil Market Segmentation        

Sunflower Oil Market Trends

Rising Demand for Healthy Cooking Oils and Functional Food Applications

• The growing preference for sunflower oil as a healthy cooking oil is transforming the edible oil landscape by offering low-cholesterol, heart-friendly alternatives. Its high content of unsaturated fatty acids allows consumers to make healthier dietary choices, reducing cardiovascular risks and supporting overall wellness. This is further reinforced by ongoing nutritional awareness campaigns promoting the benefits of vegetable oils over saturated fats
• The increasing use of sunflower oil in processed foods, bakery products, snacks, and ready-to-eat meals is accelerating market adoption. Manufacturers are leveraging its mild flavor and stability to enhance taste and shelf life in a variety of food applications. Rising demand from packaged food companies and the expanding fast-food sector is further fueling its integration in diverse product lines
• Affordability, widespread availability, and ease of integration in both domestic and commercial kitchens are driving regular consumption. Retailers and food service providers benefit from the consistent quality and versatility of sunflower oil, which aligns with evolving consumer preferences. In addition, the growing trend of home cooking and culinary experimentation is boosting household demand for high-quality edible oils
  • For instance, in 2023, several packaged food brands in Europe and Asia reported higher sales volumes after incorporating sunflower oil in snack and baked products, citing consumer demand for healthier alternatives. The product’s stable supply and strong branding efforts in health-conscious markets contributed to notable sales growth. Such examples underscore its potential in both premium and mass-market segments
• While sunflower oil is gaining popularity, sustained growth depends on supply chain optimization, price stability, and continuous innovation in oil processing and enrichment to meet consumer expectations. Companies are investing in refining technologies, value-added product launches, and marketing initiatives to strengthen their market position. Consumer education on nutritional benefits is also essential to maintain long-term adoption

Sunflower Oil Market Dynamics

Driver

Increasing Health Awareness and Preference for Heart-Friendly Oils

• Growing awareness about healthy diets and cardiovascular wellness is pushing consumers toward sunflower oil as a preferred cooking and salad oil. Its nutritional profile, rich in vitamin E and unsaturated fats, reinforces its positioning as a healthier edible oil choice. The rise of health-focused lifestyles and fitness-conscious populations is driving steady demand in urban and semi-urban regions
• Rising demand from food manufacturers and restaurants for high-quality, stable oils in processed foods and deep-frying applications is supporting market growth. Sunflower oil is valued for its neutral taste, long shelf life, and adaptability in various cooking methods. Chefs and foodservice operators increasingly prefer it for commercial kitchens, contributing to large-scale consumption
• Government campaigns promoting healthier dietary habits, coupled with educational initiatives on balanced nutrition, are further encouraging consumption of sunflower oil over saturated fat alternatives. Public health advisories and community programs highlighting the benefits of unsaturated fats reinforce its adoption in households. Policy support for local production also ensures accessibility and affordability
  • For instance, in 2022, several public health programs in North America and Europe highlighted sunflower oil as a preferred option for home cooking, boosting retail sales. Collaboration with supermarkets and retailers to promote health-oriented cooking oils contributed to strong visibility and brand recognition. Such initiatives have reinforced trust and familiarity among consumers
• While awareness and supportive frameworks are driving adoption, the market requires consistent quality, transparent labeling, and efficient distribution channels to sustain growth. Companies are focusing on enhancing supply chain transparency and product traceability to maintain consumer confidence. Investment in cold-pressed and fortified sunflower oil variants is also expected to attract premium segments

Restraint/Challenge

Price Volatility and Supply Chain Constraints

• The fluctuating prices of sunflower seeds and crude oil impact production costs and market stability, making sunflower oil less predictable for consumers and food manufacturers. Premium or refined oils often carry higher costs, limiting affordability in price-sensitive markets. Volatility in global commodity markets can further affect margins for producers and retailers alike
• In many regions, small-scale farmers face challenges in accessing modern seed varieties, high-quality fertilizers, and advanced oil extraction technologies. This affects yield and consistent supply of high-grade sunflower oil. Limited technical support and lack of mechanization in farming practices exacerbate production inconsistencies
• Supply chain disruptions, including transportation delays and storage inefficiencies, can lead to inconsistent availability of sunflower oil in retail and commercial channels, particularly in remote or underdeveloped areas. Seasonal fluctuations and adverse weather events can also affect seed harvests, causing temporary shortages and price spikes. Strategic stockpiling and improved logistics are critical to mitigate these risks
  • For instance, in 2023, several Eastern European countries experienced temporary shortages of refined sunflower oil due to adverse weather conditions affecting seed harvests, highlighting supply vulnerabilities. Such disruptions also affected regional exports, demonstrating the interconnected nature of global supply chains. Retailers and manufacturers were forced to adjust procurement strategies to maintain product availability
• While production and processing technologies continue to improve, addressing price volatility and strengthening supply chain efficiency remain key to unlocking long-term market potential. Companies are investing in vertical integration, better storage facilities, and efficient transportation networks to ensure steady supply. Innovations in seed varieties and mechanized farming are also expected to stabilize production in the future

Sunflower Oil Market Scope

The market is segmented on the basis of type, product type, application, end user, and distribution channel.

• By Type

On the basis of type, the sunflower oil market is segmented into linoleic oil, mid-oleic oil, and high-oleic oil. The linoleic oil segment held the largest market revenue share in 2024, driven by its widespread use in cooking and food processing due to its heart-healthy unsaturated fatty acid profile and neutral flavor.

The high-oleic oil segment is expected to witness the fastest growth rate from 2025 to 2032, supported by increasing demand for oils with higher oxidative stability, longer shelf life, and suitability for deep-frying and industrial applications. High-oleic variants are particularly popular in commercial kitchens and packaged food manufacturing.

• By Product Type

On the basis of product type, the market is segmented into processed and virgin sunflower oil. The processed segment dominated the market in 2024, owing to its large-scale production, consistent quality, and extensive use in packaged foods and restaurants.

Virgin sunflower oil is expected to witness the fastest growth rate from 2025 to 2032, supported by rising consumer preference for minimally processed, cold-pressed oils with higher nutritional value and perceived health benefits.

• By Application

On the basis of application, the market is segmented into food and beverages, biofuel, pharmaceuticals, cosmetics, and others. The food and beverages segment held the largest revenue share in 2024, driven by growing household consumption and industrial use in processed food manufacturing.

The pharmaceuticals and cosmetics segment is expected to witness the fastest growth rate from 2025 to 2032, fueled by the increasing use of sunflower oil as an ingredient in skincare, nutraceuticals, and dietary supplements.

• By End User

On the basis of end user, the market is segmented into industrial, food services, food processors, retail, household, and others. The household segment dominated the market in 2024 due to the extensive use of sunflower oil in home cooking, salads, and baking.

The food processor and industrial segments is expected to witness the fastest growth rate from 2025 to 2032, driven by rising demand from packaged food companies, restaurants, and snack manufacturers.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into supermarket/hypermarket, retail stores, franchise outlets, online stores, and others. Supermarkets and hypermarkets held the largest share in 2024, supported by wide product availability, promotions, and consumer convenience.

Online stores is expected to witness the fastest growth rate from 2025 to 2032, fueled by increasing e-commerce adoption, doorstep delivery services, and growing consumer preference for convenient shopping options.

Sunflower Oil Market Regional Analysis

• North America dominated the sunflower oil market with the largest revenue share of 36.5% in 2024, driven by rising health consciousness among consumers, widespread use in food processing, and increasing demand for heart-healthy cooking oils
• Consumers in the region highly value sunflower oil for its low cholesterol content, high vitamin E levels, and versatility in cooking and processed food applications
• This widespread adoption is further supported by well-established retail networks, high disposable incomes, and increasing preference for functional foods, positioning sunflower oil as a preferred edible oil in households and commercial kitchens

U.S. Sunflower Oil Market Insight

The U.S. sunflower oil market captured the largest revenue share in 2024 within North America, fueled by growing awareness of healthy diets and the rising consumption of vegetable oils in processed foods, snacks, and ready-to-eat meals. Consumers are increasingly favoring oils with a high content of unsaturated fatty acids and stable oxidative properties. The expanding use of sunflower oil in foodservice and industrial kitchens, along with promotional campaigns highlighting its nutritional benefits, is significantly contributing to market growth.

Europe Sunflower Oil Market Insight

The Europe sunflower oil market is expected to witness the fastest growth rate from 2025 to 2032, primarily driven by stringent food safety regulations and increasing preference for healthier cooking oils. Urbanization, growing demand for functional foods, and incorporation of sunflower oil in packaged food and bakery products are supporting adoption. European consumers are also drawn to its neutral taste, long shelf life, and versatility, driving growth across households and commercial applications.

U.K. Sunflower Oil Market Insight

The U.K. sunflower oil market is expected to witness the fastest growth rate from 2025 to 2032, driven by rising health awareness and a shift toward plant-based cooking oils. Concerns regarding cardiovascular health and dietary wellness are encouraging both consumers and food manufacturers to choose sunflower oil. The UK’s strong retail infrastructure, high e-commerce penetration, and increasing adoption of functional and fortified foods are expected to further propel market expansion.

Germany Sunflower Oil Market Insight

The Germany sunflower oil market is expected to witness the fastest growth rate from 2025 to 2032, fueled by increasing demand for premium, high-quality oils and growing awareness of heart-healthy dietary choices. Germany’s developed food processing industry and focus on sustainability are promoting adoption in both households and industrial kitchens. The integration of sunflower oil into bakery, snack, and packaged food segments, alongside innovations in cold-pressed and refined variants, is driving market growth.

Asia-Pacific Sunflower Oil Market Insight

The Asia-Pacific sunflower oil market is expected to witness the fastest growth rate from 2025 to 2032, driven by rapid urbanization, increasing disposable incomes, and growing health consciousness in countries such as China, India, and Japan. Rising adoption of sunflower oil in households, food service, and processed foods, coupled with government initiatives promoting healthy diets, is accelerating demand. APAC’s emergence as a production hub for sunflower oil also improves affordability and accessibility for a broader consumer base.

Japan Sunflower Oil Market Insight

The Japan sunflower oil market is expected to witness the fastest growth rate from 2025 to 2032 due to the country’s focus on preventive health, longevity, and wellness-oriented diets. Consumers are adopting sunflower oil for home cooking, bakery applications, and processed foods. The integration of sunflower oil in nutraceuticals and functional food products, along with the aging population seeking heart-healthy options, is fueling demand in both residential and commercial sectors.

China Sunflower Oil Market Insight

The China sunflower oil market accounted for the largest market revenue share in Asia-Pacific in 2024, attributed to the expanding middle class, increasing urbanization, and high consumption of edible oils in households and industrial applications. Rising awareness of nutritional benefits, coupled with government campaigns on healthy diets and strong domestic production capabilities, is driving the adoption of sunflower oil in both packaged foods and cooking applications. The push toward functional and fortified foods further supports market growth.

Sunflower Oil Market Share

The Sunflower Oil industry is primarily led by well-established companies, including:

• Dicle Group (Turkey)
• Cargill, Incorporated (U.S.)
• Optimus Agro (India)
• Bunge Limited (U.S.)
• ADM – Archer Daniels Midland (U.S.)
• DSM (Netherlands)
• PP "Oliyar" (Russia)
• Aveno (Spain)
• RISOIL S.A (Italy)
• Wilmar International Ltd (Singapore)
• Adams Group (U.K.)
• Adani Group (India)
• CHS Inc. (U.S.)
• PPB Group Berhad (Malaysia)
• Conagra Brands, Inc. (U.S.)
• Rusagro Group (Russia)
• Rein Oil CC (South Africa)
• Marico (India)
• Colorado Mills (U.S.)
• Ruchi Soya Industries Ltd (India)

Latest Developments in Global Sunflower Oil Market

• In February 2023, MK Agrotech, under its Sunpure brand, acquired Riso, a premium edible oil brand in India. The acquisition includes Riso’s diverse product portfolio, featuring rice bran oil, groundnut oil, and sunflower oil. This strategic move aims to strengthen Sunpure’s market presence in Maharashtra, expand its product offerings, and enhance brand recognition. The integration of Riso is expected to boost competitive positioning in the regional edible oil market and drive growth in both retail and commercial segments
• In June 2022, Edible Oils (EOL) invested USD 29.3 million in refurbishing its Erith site, including new bottling lines for sunflower, rapeseed, and corn oils, along with upgrades to the oil tank farm. This development aims to increase production capacity by approximately 50%, improve operational efficiency, and support higher demand from foodservice and retail channels. The expansion is expected to strengthen EOL’s market share and enhance its supply capabilities across the U.K. and European edible oil markets

SKU-44832