- The market is experiencing strong momentum due to lifestyle changes and a growing preference for wellness-driven consumption, especially among health-conscious millennials and Gen Z consumers
- Expansion of e-commerce channels and direct-to-consumer sales is supporting rapid product adoption, while strategic innovations in flavors and packaging continue to attract wider demographics across regions
- North America dominated the super food infused beverages market with the largest revenue share of 37.5% in 2024, driven by increasing health awareness, rising demand for functional beverages, and the widespread popularity of plant-based diets
- Asia-Pacific region is expected to witness the highest growth rate in the global super food infused beverages market, driven by evolving dietary preferences, increasing influence of Western health trends, expanding middle-class populations, and supportive government initiatives encouraging clean-label and functional food and beverage consumption across countries such as China, Japan, and South Korea
- The non-alcoholic segment dominated the market with the largest market revenue share of 68.4% in 2024, driven by increasing health awareness and rising consumer preference for functional drinks over sugary carbonated beverages. Products such as infused waters, smoothies, and herbal teas are gaining traction due to their natural ingredients, immunity-boosting claims, and suitability for all age groups. Demand is particularly strong among fitness enthusiasts and wellness-conscious consumers who seek clean-label, plant-based drink options
