- In June 2024, DECATHLON introduced the innovative Yulex100, the first-ever neoprene alternative made entirely from 100% certified natural rubber. As part of a creative campaign by AMV BBDO, the company strategically “hacked surf cams” worldwide to engage directly with the water sports community
- In March 2024, FunWaterBoard, a leading name in the water sports equipment industry, launched an exciting range of products designed to enhance outdoor adventure experiences. The lineup includes the Funwater inflatable stand-up paddleboard (SUP), suitable for enthusiasts of all skill levels, along with a durable ice fishing tent and a streamlined inflatable kayak for two, reinforcing the brand’s commitment to high-performance outdoor gear
- In April 2023, Red Sea Global introduced Akun, a new adventure sports company based in the Kingdom of Saudi Arabia, expanding its footprint in the outdoor and water sports sector
- In March 2023, Mad Watersports launched its surf equipment sales operations in Cornwall, United Kingdom, strengthening its presence in the U.K.’s water sports market
- In April 2022, RAVE Sports, a manufacturer of surface water sports equipment, received the prestigious Water Sports Industry Association (WSIA) “Innovative Product of the Year” Leadership Award for its groundbreaking Big Easy boat towable. This recognition is expected to further solidify the company’s position in the market, while its educational blogs and articles continue to inform customers about various aquatic sports gear
