“Growing Preference for Low-Temperature Washing”
- A significant trend in the global TAED market, as of May 2025, is the increasing consumer preference for low-temperature washing cycles
- This trend is driven by a greater awareness of energy conservation and the environmental benefits associated with washing clothes at lower temperatures TAED plays a crucial role here as a bleach activator, enabling percarbonate-based bleaches to perform effectively even at these lower temperatures
- For instance, major detergent manufacturers are increasingly formulating their products with higher concentrations of TAED to cater to this demand for energy-efficient laundry practices
- This shift is also supported by advancements in washing machine technology that offer more eco-friendly cycles
- Consequently, the demand for TAED is rising as it is a key ingredient in achieving effective stain removal and whitening in these low-temperature washes
- This trend is expected to continue shaping the TAED market as sustainability becomes an even more critical factor for consumers
