The terrestrial television equipment market is a key segment in broadcasting, driven by advancements in digital technology and rising demand for high-definition content. It includes products such as antennas, transmitters, amplifiers, modulators, and encoders that enable seamless terrestrial broadcasting. The shift from analog to digital broadcasting has boosted market growth, offering better picture quality and efficient spectrum usage. Recent developments, such as the adoption of ATSC 3.0 for 4K resolution and interactive services, and government-led digital switchover initiatives, have further propelled the market. Despite challenges such as high installation costs and competition from OTT platforms, the market continues to grow, fueled by technological innovations and increasing viewership in emerging regions.
