- In July 2024, BASF announced its commitment to explore and integrate natural antioxidants into its product lines, including in food and cosmetics, as part of its sustainability goals. This move is in response to rising consumer demand for clean-label, natural alternatives to TBHQ
- In January 2024, Songwon Industrial, a global leader in antioxidants, expanded its presence in the Asia-Pacific region, particularly in China and India. This expansion focuses on increasing TBHQ supply to meet the growing demand in food and cosmetic sectors in these rapidly developing markets
- In March 2021, Eastman Chemical Company announced new initiatives to reduce its carbon footprint in the production of TBHQ and other additives. Their commitment to more sustainable production methods includes investing in energy-efficient technologies and reducing waste, responding to increasing environmental regulations and consumer preferences
