“Rising Shift to Sustainable & Fluorocarbon-Free Formulations”
- One prominent trend in the global textile waterproofing agents market is the rising shift to sustainable & fluorocarbon-free formulations
- This trend is driven by the growing environmental concerns, tightening regulations on harmful chemicals, and increasing consumer demand for eco-friendly clothing and gear
- For instance, companies such as Rudolf Group and HeiQ are developing fluorocarbon-free, bio-based waterproofing agents to align with sustainability goals and meet regulatory requirements in Europe and North America
- The demand for green alternatives is expanding across fashion, outdoor gear, and industrial textiles as brands aim to reduce environmental impact
- As regulatory bodies and consumers continue to prioritize sustainability, this trend is expected to significantly drive innovation and reshape product development in the textile waterproofing agents market



