- Textured vegetable protein (TVP), derived from plant sources such as soy, pea, and rice, is a versatile ingredient used in meat substitutes, snacks, and ready-to-eat meals, offering high protein content and a meat-such as texture
- The rising adoption of TVP is fueled by growing veganism, environmental concerns about animal-based proteins, and increasing demand for affordable, sustainable, and nutritious food alternatives
- North America dominated the textured vegetable protein market with the largest revenue share of 42.5% in 2024, driven by high consumer awareness of plant-based diets, strong presence of key manufacturers, and widespread availability in retail channels
- Asia-Pacific is expected to be the fastest-growing region during the forecast period due to rising urbanization, increasing disposable incomes, and growing adoption of plant-based diets in countries such as China and India
- The soy segment dominated the largest market revenue share of 32.2% in 2024, primarily driven by its widespread availability, cost-effectiveness, and versatile functional properties including high protein content and ability to absorb flavors, making it a popular choice as a meat substitute
