“Growing Demand for Organic and Clean-Label Tomato Products”
• Rising health consciousness is driving consumers to prefer tomato products free from preservatives, additives, and synthetic chemicals
• Organic and clean-label tomato pastes and purees are perceived to offer better nutritional value and taste
• Manufacturers are launching certified organic variants to tap into the premium health-focused consumer segment
• Clean-label trends are especially strong in North America and Europe, influencing global production standards
• For instance, Mutti S.p.A. offers organic tomato pastes made from 100% Italian tomatoes with no additives, appealing to the health-aware demographic
