Global Tomatoes Market, By Type (Cherry Tomatoes, Grape Tomatoes, Roma Tomatoes, Beefsteak Tomatoes, Heirloom Tomatoes, Tomatoes On The Vine, Green Tomatoes, and Others), Product Type (Fresh, Frozen, and Dried), Category (Conventional and Organic), End User (Food Service Industry and Household/Retail Industry), Distribution Channel (Direct and Indirect) Industry Trends and Forecast to 2030.
Tomatoes Market Analysis and Insights
Global tomatoes market is gaining significant growth due to the increased usage of tomatoes in various cuisines and processing units. Tomatoes are used in producing different types of tomato products and have huge demand in the market. They are not only good in taste but also provide health benefits to humans.
The factors driving the market growth are growing demand for tomatoes in food processing industries as well as the development and production of new varieties of tomatoes in the market. The factor restraining the market growth is fluctuations in the prices of tomatoes, which depend on various factors such as rain, temperature, and season. The opportunity for market growth is growing tomatoes with the help of artificial intelligence (AI). Some of the factors that challenge market growth are rising post-harvesting losses due to lack of storage facilities.
Market players are more focused on new product development, partnership, and other strategies to increase their market share. Therefore, the rising standards and regulations laid by governmental bodies have to be followed by the manufacturer to sell their products into the market and to ensure the demand for consumers will boost the market growth. Whereas, the lack of technical expertise in small enterprises is likely to restrict market growth in the region.
Data Bridge Market Research analyzes that the global tomatoes market will grow at a CAGR of 3.2% during the forecast period of 2023 to 2030.
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Report Metric |
Details |
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Forecast Period |
2023 to 2030 |
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Base Year |
2022 |
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Historic Year |
2021 (Customizable to 2020 - 2016) |
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Quantitative Units |
Revenue in USD Million, Pricing in USD |
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Segments Covered |
By Type (Cherry Tomatoes, Grape Tomatoes, Roma Tomatoes, Beefsteak Tomatoes, Heirloom Tomatoes, Tomatoes On The Vine, Green Tomatoes, and Others), Product Type (Fresh, Frozen, and Dried), Category (Conventional and Organic), End User (Food Service Industry and Household/Retail Industry), Distribution Channel (Direct and Indirect). |
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Countries Covered |
U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Sweden, Poland, Denmark, Finland, Norway, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, New Zealand, Taiwan, Vietnam, Singapore, Thailand, Indonesia, Malaysia, Philippines, rest of Asia-Pacific, South Africa, UAE, Saudi Arabia, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America. |
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Market Players Covered |
Houwelings, Ontario Processing Vegetable Growers, CASALASCO - SOCIETÀ AGRICOLA S.p.A., Tomato Growers Supply Company, Magic Sun, Sahyadri Farms Post Harvest Care Ltd., PACIFIC RIM PRODUCE, Duijvestijn Tomaten, Mucci Int'l Mrktg Inc., R&L Holt Ltd., West Coast Tomato, LLC, Royalpride, Nature Fresh Farms., REDSTAR Sales BV, Streef Produce Ltd., Hnatiuk Gardens, Aylmer Family Farm, Exeter Produce, AppHarvest, and MASTRONARDI PRODUCE LTD. |
Market Definition
Tomatoes are basically round-shaped vegetables that can be eaten cooked or uncooked. They are edible, pulpy berries of the herb Solanum lycoperscium. They are of many colors such as red, yellow, orange, and many more. They are of many varieties having different tastes and applications.
Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.
Tomatoes are an essential source in food processing industries having wide applications and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.
Global Tomatoes Market Dynamics
This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
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Government Initiatives to Boost Tomato Production and the Agricultural Sector
With the increasing population and higher demand for fruits and fresh vegetables, the government has put several efforts into increasing the production and processing of the crops. Through much R&D in science and technology, the government has come up with many initiatives to increase tomato production to fulfill the demand for tomatoes and other agricultural products. The government funds research institutions such as the California Tomato Research Institute, Agriculture Research Service (ARS), and ICAR-IIHR in India to develop new varieties such as Pusa Ruby, Pusa Gaurav, and Chhuhara. These high-yielding varieties give more yield and are also more disease and pest-resistant, which is very important for higher production and makes them less prone to natural disasters.
Thus, various initiatives taken by government bodies to promote the production and processing of tomatoes will accelerate market growth.
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Surging Growth for Tomatoes in the Food Processing Industry
The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries. There are numerous uses for processed tomato products in the food sector such as in snacks, culinary, hotels, restaurants, and fast food retail chains. They can be eaten both cooked and uncooked and have a high demand in the global market. Because of rapid urbanization, consumers in emerging and developed countries are enticed to eat readymade foods and tomato-processed products. To meet the growing demand, processed food manufacturers and tomato paste processors focus on ready-to-eat products.
With the growing number of working groups and millennial populations, the demand for tomato and its various forms has increased massively in the fast food sector, resulting and café, university dining halls, hotels, inns, catering, and food processing industries, which ultimately contribute towards the market growth.
Opportunity
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Growing Tomatoes Using Artificial Intelligence
AI is a wide-ranging branch of computer science engaged in building smart machines capable of performing tasks that typically require human intelligence. It is a growing part of everyday life and is also used in the agricultural sector. AI technology is focused on solving various problems to increase and optimize production and operation processes.
Advanced computational approaches are used in AI to solve many real-world issues. These methods can be used in the agricultural industry to conduct original research that will enhance the kind, speed, new variety, and protection. AI can automatically check crop quality, yield, pH value, nutrient proportion, amount of water needed, humidity, and oxygen components. Many nations use mini-bots to assess crop quality and ripeness in the agricultural industry. Mini-bots harvest ripe fruit and vegetables without damaging tomatoes' delicate skin.
Thus, growing tomatoes using AI is expected to offer opportunities for market growth due to getting high quality and high quantity yield per unit area.
Restraints/Challenges
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Stringent Rules and Regulations in Trading and Export of Tomatoes
One restraint that affects market growth is strict trading and export regulation. Importing countries impose temporary bans/restrictions from time to time for noncompliance with their rules/regulations/standards by exporters. Residues of agrochemicals beyond prescribed limits in exported vegetables and rejection of consignments not compliance with phytosanitary regulations resulted in declining exports.
Thus, stringent rules and regulations are imposed on the trade and export of tomatoes by various agencies such as the FDA, USDA, and European Union regulations and guidelines are implemented on the tomato trade and export making it difficult for exporters and companies and is expected to be one of the hindering factors for market growth.
Post-COVID-19 Impact on Global Tomatoes Market
Post the pandemic, the demand for tomato and tomato products increased as there were no more restrictions on movement, so the supply of products was easy. In addition, companies developed their processing units to manufacture tomato-based products and the demand for tomatoes in the food service industry also increased which propelled the market growth.
The increased demand for tomatoes enabled manufacturers to produce more new products and dishes, which ultimately increased the demand for tomatoes and helped the market grow.
Furthermore, the demand for tomatoes for fresh consumption increased after the COVID-19 pandemic as there was rising awareness about the health benefits and high demand from the healthcare and food service sector resulting in market growth. Additionally, consumers' interest in new tomato varieties and R&D in agriculture sector is expected to fuel the market growth.
Recent Developments
- In July 2020, the International Atomic Energy Agency (IAEA), in collaboration with the United Nations Food and Agriculture Organization (FAO) assisted the national Food and Agricultural Research and Extension Institute (FAREI) in developing new tomato varieties by irradiation. The Indian Ocean nation of Mauritius turned to nuclear technology to create new tomato types that could flourish in the rising temperatures. Farmers are now using the new heat-tolerant, high-yielding tomato seeds.
- In July 2022, Totam Seeds presented a new variety, SH 9133, a cherry tomato with a bright yellow color and a strong, sweet flavor. This new variety will increase tomato consumption opportunities and can be used as a fundamental ingredient for adding flavor, freshness, and aesthetic appeal to many dishes.
Global Tomatoes Market Scope
The global tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Cherry Tomatoes
- Grape Tomatoes
- Roma Tomatoes
- Beefsteak Tomatoes
- Heirloom Tomatoes
- Tomatoes On The Vine
- Green Tomatoes
- Others
Based on type, the global tomatoes market is segmented into cherry tomatoes, grape tomatoes, roma tomatoes, beefsteak tomatoes, heirloom tomatoes, tomatoes on the vine, green tomatoes, and others.
Product Type
- Fresh
- Frozen
- Dried
Based on product type, the global tomatoes market is segmented into fresh, frozen, and dried.
Category
- Conventional
- Organic
Based on category, the global tomatoes market is segmented into conventional and organic.
End User
- Food Service Industry
- Household/Retail Industry
Based on end user, the global tomatoes market is segmented into food service industry and household/retail industry.
Distribution Channel
- Direct
- Indirect
Based on distribution channel, the global tomatoes market is segmented into direct and indirect.
Global Tomatoes Market Regional Analysis/Insights
The global tomatoes market is analyzed and market size insights and trends are provided by country, type, product type, category, end user, and distribution channel as referenced above.
The countries covered in this report are the U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Sweden, Poland, Denmark, Finland, Norway, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, New Zealand, Taiwan, Vietnam, Singapore, Thailand, Indonesia, Malaysia, Philippines, rest of Asia-Pacific, South Africa, UAE, Saudi Arabia, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.
Asia-Pacific is expected to dominate the global tomatoes market in terms of market share and revenue. It is estimated to maintain its dominance during the forecast period due to strong market players and high demand for tomato products in the Asia-Pacific region.
The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of global brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Tomatoes Market Share Analysis
The competitive global tomatoes market provides details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on the market.
Some of the major players operating in the global tomatoes market are Houwelings, Ontario Processing Vegetable Growers, CASALASCO - SOCIETÀ AGRICOLA S.p.A., Tomato Growers Supply Company, Magic Sun, Sahyadri Farms Post Harvest Care Ltd., PACIFIC RIM PRODUCE, Duijvestijn Tomaten, Mucci Int'l Mrktg Inc., R&L Holt Ltd., West Coast Tomato, LLC, Royalpride, Nature Fresh Farms., REDSTAR Sales BV, Streef Produce Ltd., Hnatiuk Gardens, Aylmer Family Farm, Exeter Produce, AppHarvest, and MASTRONARDI PRODUCE LTD among others.
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