“Shift Toward Environmentally Friendly and Durable Coating Technologies”
- Rising global emphasis on reducing carbon emissions is encouraging the adoption of water-based and bio-based marking coatings
- Governments are implementing strict environmental regulations, pushing out solvent-based and high-VOC alternatives
- New product launches focus on non-toxic, longer-lasting coatings that reduce maintenance costs and environmental hazards
- Road safety initiatives, particularly in high-traffic urban areas, are increasing demand for bright, reflective, and weather-resistant markings
- Instance: In 2023, Sherwin-Williams launched a new line of low-VOC waterborne traffic coatings in the U.S., meeting Federal Specification TT-P-1952F Type I standards
- For instance, In Europe, the European Green Deal is accelerating the ban of high-VOC coatings, boosting the use of thermoplastics and cold-applied plastics across highway projects
