Global Television (TV) Analytics Market, By Television Transmission Type (Cable TV, Satellite TV/Direct-To-Home, Internet Protocol Television, Over-The-Top), Component (Software, Services), Deployment Model (On-Premises, Cloud), Application (Competitive Intelligence, Churn Prevention and Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others) – Industry Trends and Forecast to 2030.
Television (TV) Analytics Market Analysis and Size
Television has been the major advertising medium. Nowadays, majority of homes have a television subscription service sushi as Hulu or Netflix. Television (TV) analytics deliver advertisers with more information about their viewers. Growing trend of Subscription on Video Demand (SVoD) platforms and increasing consumer demand for original digital series have increased industry growth. Also, plays available on Over the Top (OTT) platforms such as Amazon and Netflix and significant demand for various genres are some major factor that are contributing toward the market development.
Data Bridge Market Research analyses that the television (TV) analytics market is expected to reach USD 1,378.52 billion by 2030, which is USD 349.79 billion in 2022, at a CAGR of 18.70% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Television (TV) Analytics Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015 - 2020)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Television Transmission Type (Cable TV, Satellite TV/Direct-To-Home, Internet Protocol Television, Over-The-Top), Component (Software, Services), Deployment Model (On-Premises, Cloud), Application (Competitive Intelligence, Churn Prevention and Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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IBM (U.S.), Google, LLC (U.S.), The Nielsen Company (U.S.), LLC. (U.S.), DC Analytics (U.S.), Alphonso Inc. (U.S.), Edgeware AB (Sweden), Samba TV, Inc. (U.S.), Adobe (U.S.), Amobee, Inc. (U.S.), Clarivoy (U.S.), Realytics (France), TVSquared (U.K.), Sorenson Media (U.S.), FOURTHWALL (U.S.), Parrot Analytics Limited (U.S.), Viaccess (France), FISCOWL, LLC (U.S.)
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Market Opportunities
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Market Definition
Television (TV) analytics is a single platform that collects data from numerous sources such as devices, network apps, and incorporated third-party CDNs to connect viewer and network activity in overtime and real-time. It allows broadcasters to better understand the network and their audience, enabling them to surge return on content, improve their TV delivery network and meet consumer requests.
Television (TV) Analytics Market
Drivers
- Increasing digitalization and shifting viewer preference
The television sector is experiencing a substantial transformation with respect to technology interaction and consumption habits. Now viewers are highly concerned regarding their interaction with advertising and content. For instance, to fulfil the viewer's demand, TV content providers are boosting real-time decision-making based on the consumer preferences. Hence, increasing digitalization and shifting viewer preference is anticipated to play a vital role in the adoption of television (TV) analytics solutions which is likely to drive the market growth.
- Growing investments to produce high-quality content
Many studios are surging their budgets for TV shows to make high-quality content. Now studios have several platforms to make revenues, studios are eager to invest in producing high-quality content. For instance, Netflix has invested around £100million in the TV series The Crown. Therefore, the availability of multiple platforms such as Hulu, Netflix, mobile applications, and web portals and the demand for quality content are some of the major factor which increase the demand for the television (TV) analytics and drive the market growth.
Opportunities
- High usage of television (TV) analytics in TV advertising
As television ads prove effective in reaching large number of audience then continuous gauging is required to abstract every single byte of data. Such requirements have given upsurge to the usage of television advertising analytics to accurately track and then analyse ad performance. The increasing need to reach and communicate the target audience proficiently and to confirm better visibility has led to large adoption of TV analytics in the advertising sector. This will create immense opportunities for the growth of the market.
- Rising decline in conventional TV viewership
In last few years, there has been a decline in demand for conventional TV viewership. Therefore, the demand for the target-oriented and relevant content is gaining traction all over the globe. Moreover, the technology of capturing data allows the television (TV) industry to measure audience, inculcate advertising, and review viewer’s data on each platform. These factors are expected to create numerous opportunities for the growth of the market in the upcoming years.
Restraints
- Multiple issues associated with associated with television (TV) analytics
Dearth of digital infrastructure in emerging nations is acting as the major limitation factor for the growth of the television (TV) analytics in during the forecast period. Moreover, the lack of skilled personnel have the potential to challenge the growth of the television (TV) analytics market sin the forecast period of 2023-2030.
This television (TV) analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the television (TV) analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Global Television (TV) Analytics Market
The television (TV) analytics market is witnessing significant growth during the pandmeic. This growth can be attributed to the travel restrictions and lockdown which has imposed by governing bodies in various countries. Furthermore, the closing of educational institutions, theaters, parks, and tourist places has generated opportunities for numerous OTT platforms to increase customer engagement. Therefore, they are spending more in evolving analytical solutions for increasing their presence in the market. Further, rapid technological improvements in evolving statistical models are expected to gain traction in coming years. These factors are expected to propel the market growth in the post-pandemic period.
Global Television (TV) Analytics Market Scope
The television (TV) analytics market is segmented on the basis of television transmission type, component, deployment model and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Television Transmission Type
- Cable TV
- Satellite TV/Direct-To-Home
- Internet Protocol Television
- Over-The-Top
Component
- Software
- Services
Deployment Model
- On-Premises
- Cloud
Application
- Competitive Intelligence
- Churn Prevention and Behavior Analysis
- Customer Lifetime Management
- Campaign Management
- Content Development
- Audience Forecasting
- Others
Television (TV) Analytics Market Regional Analysis/Insights
The television (TV) analytics market is analyzed and market size insights and trends are provided by country, television transmission type, component, deployment model and application as referenced above.
The countries covered in the television (TV) analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the television (TV) analytics market in terms of revenue and market owing to the increasing investments in developing original content by major market players in this region.
Asia-Pacific and Europe will continue to project the highest compound annual growth rate during the forecast period of 2023-2030 because of considerable shift toward individual viewership from mass audience and increasing customer engagement in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Television (TV) Analytics Market Share Analysis
The television (TV) analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to television (TV) analytics market.
Some of the major players operating in the television (TV) analytics market are:
- IBM (U.S.)
- Google, LLC (U.S.)
- The Nielsen Company (U.S.)
- LLC. (U.S.)
- DC Analytics (U.S.)
- Alphonso Inc. (U.S.)
- Edgeware AB (Sweden)
- Samba TV, Inc. (U.S.)
- Adobe (U.S.)
- Amobee, Inc. (U.S.)
- Clarivoy (U.S.)
- Realytics (France)
- TVSquared (U.K.)
- Sorenson Media (U.S.)
- FOURTHWALL (U.S.)
- Parrot Analytics Limited (U.S.)
- Viaccess (France)
- FISCOWL, LLC (U.S.)
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