Global Television (TV) Analytics Market - Industry Trends and Forecast to 2028

  • ICT
  • Upcoming Report
  • Jan 2021
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Television (TV) Analytics Market, By Television Transmission Type (Cable TV, Satellite TV/Direct-To-Home, Internet Protocol Television, Over-The-Top), Component (Software, Services), Deployment Model (On-Premises, Cloud), Application (Competitive Intelligence, Churn Prevention and Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028

Television (TV) Analytics Market Market Analysis and Insights : Global Television (TV) Analytics Market       

Television (TV) analytics market size is valued at USD 9.24 billion by 2028 and is expected to grow at a compound annual growth rate of 18.25% in the forecast period of 2021 to 2028. Data Bridge Market Research report on buyer oriented business-to-business e-commerce provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.

Television (TV) analytics is basically used to analyze channels, network, consumer patterns, ads and campaigns so as to increase the return of investments and increase consumer base. There are mainly three types of TV analytics that can be performed.

The rising demand to boost the return of investment from TV campaigns has been directly influencing the growth of television (TV) analytics market over the forecast period of 2021 to 2028. Also the growing digitalization across the world which results in high investment on digital advertisements by various industry verticals is also flourishing the growth of the television (TV) analytics market. Also the rising need for innovative solutions to optimize television advertising investments and media spending of an organization as well as the increasing business competition are also positively impacting the growth of the market. Furthermore, the clean energy directives are also acting as an active growth driver towards the growth of the television (TV) analytics market. Moreover, the various companies decide on TV analytics so as to monitor and examine all aspects of TV services through which ads are viewed by utmost number of customers to increase its sales through advertisements which is also creating a huge demand for television (TV) analytics as well as lifting the growth of the television (TV) analytics market. However, the lack of digital infrastructure in developing countries is acting as the major limitations for the growth of television (TV) analytics in the above mentioned forecasted period, whereas the dearth of skilled personnel have the potential to challenge the television (TV) analytics market growth in the forecast period of 2021 to 2028.

Likewise, the rapid technological advancements in emerging technologies such as could and increasing demand to evaluate the impact of campaign based on business key performance indicators will further cater ample new opportunities that will lead to the growth of the television (TV) analytics market in the above mentioned forecasted period.

This television (TV) analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on television (TV) analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Television (TV) Analytics Market Scope and Market Size

Television (TV) analytics market is segmented on the basis of television transmission type, component, deployment model and application. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • The television transmission type segment of the television (TV) analytics market is segmented into cable TV, satellite TV/direct-to-home, internet protocol television and over-the-top.
  • On the basis of component, the television (TV) analytics market is segmented into software and services. Services have further been segmented into managed services and professional services. Professional services are further sub-segmented into Support and maintenance and consulting.
  • Based on deployment model, the television (TV) analytics market is segmented into on-premises and cloud.
  • The application segment of the television (TV) analytics market is segmented into competitive intelligence, churn prevention and behavior analysis, customer lifetime management, campaign management, content development, audience forecasting and others.

Television (TV) Analytics Market Country Level Analysis

Television (TV) analytics market is analyzed and market size, volume information is provided by country, television transmission type, component, deployment model and application as referenced above.

The countries covered in the television (TV) analytics market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).

North America leads the television (TV) analytics market due to the rising investments in developing original content by streaming companies in the region. Europe is expected to expand at a significant growth rate of over the forecast period of 2021 to 2028 owing to the considerable shift from mass audience to individual viewership as well as the rising customer engagement within this region.

The country section of the television (TV) analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Television (TV) Analytics Market Share Analysis

Television (TV) analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to television (TV) analytics market.

The major players covered in the television (TV) analytics market report are IBM Corporation, Google, LLC, The Nielsen Company (US), LLC, Amobee, Inc., 605, Clarivoy, TVBEAT, INC., Blix, DCMN, H-Tech, FISCOWL, LLC, Edgeware AB, Realytics, FourthWall Media, Parrot Analytics Limited, iSpot.tv Inc., Conviva, Zapr, Alphonso Inc., TVSquared, IQ Media Group LLC, and BrightLine Partners, LLC among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global Television (TV) Analytics Market

Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


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