- In October 2024, Zana International Pvt Ltd. introduced a new range of advanced crash guards tailored for premium motorcycles. These guards feature lightweight, high-strength aluminum alloys and modular construction, offering enhanced protection while elevating the bike’s visual appeal. Designed to meet the rising demand for customizable and durable safety gear across the Asia-Pacific region, the launch reinforces Zana’s reputation as a leading innovator in two-wheeler accessories
- In August 2024, Hero MotoCorp formed a strategic alliance with YF Protector Co., Ltd., a Chinese specialist in protective gear, to co-develop crash guards featuring integrated impact-absorption technology. This partnership is focused on enhancing rider safety across Hero’s motorcycle range, particularly in emerging markets where demand for durable and safety-compliant accessories is rising. The collaboration reflects Hero’s commitment to innovation and global partnerships aimed at meeting evolving safety standards and consumer expectations
- In June 2024, Cobra USA Inc., a prominent U.S. motorcycle accessories manufacturer, completed the acquisition of a specialist crash guard firm to broaden its product lineup. This strategic merger boosts Cobra’s manufacturing capacity and reinforces its foothold in the North American market, which is experiencing heightened demand for advanced safety components amid tightening regulatory standards. The move aligns with Cobra’s commitment to innovation and rider protection, positioning the company to better serve premium motorcycle segments with enhanced safety gear
- In May 2024, Yamaha Motor Co., Ltd. rolled out a new line of crash guards tailored for its sport and adventure motorcycles. These guards incorporate corrosion-resistant materials and aerodynamic profiles, engineered to deliver superior protection during high-speed and off-road riding. The launch aligns with the surging popularity of adventure biking, offering riders enhanced safety without compromising performance or style
- In March 2024, TVS Motor partnered with Steelbird Hi-Tech to co-develop smart crash guards equipped with embedded sensor technology. These advanced guards are designed to detect collisions and send real-time alerts to riders via a connected mobile app, enhancing safety and situational awareness. The collaboration reflects a growing global trend toward intelligent, safety-focused accessories in the two-wheeler segment,
