Global User Experience (UX) Research Software Market, By Type (Cloud, On-Premises), Application (Large Enterprises, SMEs) - Industry Trends and Forecast to 2031.
User Experience (UX) Research Software Market Analysis and Size
User Experience (UX) Research Software refers to tools designed to facilitate the systematic collection and analysis of data to enhance the understanding of user interactions with digital products. These platforms assist researchers in studying user behaviour, preferences, and feedback, contributing to the improvement of product design and functionality. UX research software often includes features for surveys, usability testing, heat maps, and analytics, streamlining the process of gathering valuable insights for optimizing user satisfaction and overall product performance.
Data Bridge Market Research analyzes that the global user experience (UX) research software market, which was USD 22.2 billion in 2023, is expected to reach USD 77.7 billion by 2031, at a CAGR of 22.5% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Report Scope and Market Segmentation
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Report Metric |
Details |
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Forecast Period |
2024 to 2031 |
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Base Year |
2023 |
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Historic Years |
2022 (Customizable to 20165 - 20211) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Type (Cloud, On-Premises), Application (Large Enterprises, SMEs) |
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Countries Covered |
U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Hungary, Italy, Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel, Rest of Middle East and AfricaU.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Market Players Covered |
IBM Corporation (U.S.), SAP SE (Germany), Oracle (U.S.), Broadcom (U.S.), Micro Focus (U.K.), AppDynamics (U.S.), Riverbed Technology (U.S.), BMC Software, Inc. (U.S.), Catchpoint Systems, Inc. (U.S.), Dynatrace LLC. (U.S.), New Relic, Inc. (U.S.), Lakeside Software, Inc. (U.S.), Nexthink (Switzerland), CenturyLink (U.S.), ControlUp Technologies LTD (U.S.), Bitbar.com (U.S.), eG Innovations (U.S.), SmartBear Software (U.S.), Stackify (U.S.), Würth Phoenix S.r.l (Italy), AppNeta (U.S.), and Datadog (U.S.), and among others |
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Market Opportunities |
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Market Definition
The user experience (UX) research software refers to a comprehensive ecosystem of software solutions designed to evaluate and enhance the user experience in digital products and services. This market encompasses tools and platforms that facilitate the systematic collection, analysis, and interpretation of user feedback and behaviour. It plays a pivotal role in helping businesses and developers understand user preferences, identify pain points, and iteratively refine their digital offerings.
User Experience (UX) Research Software Market Dynamics
Drivers
- Increasing Importance of UX Research
UX research is becoming increasingly important as businesses realize the need to create products and services that are user-friendly and meet the needs of their customers. UX research software helps businesses to conduct UX research more efficiently and effectively. This increasing importance is driving the market growth.
- Rise of Digital Transformation
Digital transformation is leading to a proliferation of new digital products and services. Businesses need to ensure that these products and services are well-designed and meet the needs of their users. UX research software can help businesses to do this, which is a driving factor of market.
Opportunities
- Growing Adoption of Artificial Intelligence (AI)
AI is being used to develop new UX research tools and techniques. These AI-powered tools can help businesses to automate tasks such as data analysis and insights generation. This can free up UX researchers to focus on more strategic tasks, which is creating new opportunities for the market.
Restraints/Challenges
- High Cost of UX Research Software
UX research software can be expensive, especially for small and medium-sized businesses. The high cost for research is a challenge for the market growth.
- Lack of Awareness
Many businesses are not aware of the benefits of UX research software or how to use it effectively. This can be due to a lack of understanding of UX research or because businesses are not aware of the software solutions that are available, which in turn can be restraining the markeat growth.
This user experience (UX) research software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the user experience (UX) research software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In August 2023, UserTesting, a leading provider of human insights for digital product teams, has acquired SessionCam, a leader in session replay and heatmap analytics. The acquisition allowed UserTesting to offer its customers a more comprehensive suite of UX research tools, including the ability to record and analyze user sessions, track user behavior, and generate heatmaps
- In July 2023, UXPin, a leading provider of a UX design platform, has raised USD 60 million in Series D funding. The investment will be used to accelerate the growth of the company's platform and expand its global reach. UXPin's platform is used by over 250,000 designers at companies like Google, Amazon, and Microsoft to create and prototype user interfaces
Global User Experience (UX) Research Software Market Scope
The user experience (UX) research software market is segmented on the basis of type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Cloud
- On-Premises
- Application
- Large Enterprises
- SMEs Solutions
Global User Experience (UX) Research Software Market Regional Analysis/Insights
The user experience (UX) research software market is analyzed and market size insights and trends are provided by country, type, and application as referenced above.
The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, the rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, and rest of the Middle East and Africa.
North America is expected to dominate the market due to the increase in online commerce business with the increasing need for user experience analytics and growth in mobile marketing across industry verticals in this region.
Asia-Pacific is expected to register the highest CAGR for this period due to the increasing number of social media platforms and rising adoption of mobile marketing for the promotion of products and services and advancements in digital platforms in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global User Experience (UX) Research Software Market Share Analysis
The user experience (UX) research software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to user experience (UX) research software market.
Some of the major players operating in the user experience (UX) research software market are:
- IBM Corporation (U.S.)
- SAP SE (Germany)
- Oracle (U.S.)
- Broadcom (U.S.)
- Micro Focus (U.K.)
- AppDynamics (U.S.)
- Riverbed Technology (U.S.)
- BMC Software, Inc. (U.S.)
- Catchpoint Systems, Inc. (U.S.)
- Dynatrace LLC. (U.S.)
- New Relic, Inc. (U.S.)
- Lakeside Software, Inc. (U.S.)
- Nexthink (Switzerland)
- CenturyLink (U.S.)
- ControlUp Technologies LTD (U.S.)
- Bitbar (U.S.)
- eG Innovations (U.S.)
- SmartBear Software (U.S.)
- Stackify (U.S.)
- Würth Phoenix S.r.l (Italy)
- AppNeta (U.S.)
- Datadog (U.S.)
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