Global Vacation Rental Market – Industry Trends and Forecast to 2031

Global Vacation Rental Market, By Accommodation (Home, Apartments, Resort/Condominium and Others), Booking Mode (Online and Offline), Location Type (Resort Area, Rural Area, Small Town, and Others), Tourist Type (Domestic, and International) End User (Gen Z, Millennials, Gen X, and Boomers), Price Point (Economic, Mid-Range, and Luxury) – Industry Trends and Forecast to 2031.

Vacation Rental Market Analysis and Size

Vacation rental market growth is driven by advancements in technology and innovative methods such as AI-driven property management, smart home integrations, and dynamic pricing algorithms. These technologies enhance user experience and operational efficiency, making vacation rentals more attractive. Increased adoption of online platforms and data analytics further fuels market expansion, ensuring seamless bookings and personalized guest experiences.

The global vacation rental market size was valued at USD 83.43 billion in 2023 and is projected to reach USD 130.98 billion by 2031, with a CAGR of 5.80% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

A vacation rental is a furnished property, such as a house, apartment, or condominium, rented out on a short-term basis to travelers. These rentals offer amenities similar to a home, providing a more personalized and spacious alternative to hotels. They are often listed on platforms such as Airbnb or VRBO and are popular for family vacations and group travel.

Vacation Rental Market Dynamics

Drivers

• Rise of Online Platforms

The surge of online platforms such as Airbnb, Vrbo, and Booking.com has revolutionized the vacation rental market, simplifying the process for property owners to list and manage their rentals while providing travelers with an extensive array of options. For instance, Airbnb's user-friendly interface and robust review system empower both hosts and guests, fostering trust and driving growth in the vacation rental business by offering seamless booking experiences for all parties involved.

• Increasing Growth of Remote Work

The surge in remote work and digital nomadism has catalyzed the vacation rental market, with individuals leveraging the flexibility to work from diverse locations. For instance, professionals opting for extended stays in coastal retreats or mountain cabins capitalize on the blend of work and leisure. This trend not only propels the demand for vacation rentals but also reshapes traditional notions of work-life balance, driving the market's growth.

Opportunities

• Rapidly Changing Consumer Preferences

The vacation rental market is thriving as travelers increasingly crave unique and personalized experiences, better fulfilled by rentals than hotels. For instance, a family seeking an authentic Italian experience might opt for a countryside villa over a standard hotel room in Rome, enabling them to immerse themselves in local culture and cuisine. This shift towards experiential travel fuels the demand for vacation rentals, propelling market growth.

• Growing Marketing and Social Media

Effective vacation rental marketing strategies leverage various channels to enhance the visibility and appeal of vacation rentals. Social media platforms such as Instagram, Facebook, and Pinterest enable property owners to showcase stunning visuals and engage with potential guests directly. Influencer partnerships, targeted advertising, and user-generated content campaigns further amplify reach and engagement. For instance, Airbnb's Instagram account regularly features beautiful properties worldwide, inspiring travelers to book unique vacation experiences.

Restraints/Challenges

• Seasonal Demand Hinder Growth

Seasonal demand fluctuations hinder market growth as low occupancy rates during off-peak seasons result in reduced revenue and profitability. This inconsistency in bookings makes it challenging for vacation rental property owners to sustain operations and invest in expansion. Additionally, reliance on peak seasons for revenue amplifies the market's vulnerability to external factors such as economic downturns or travel restrictions.

• Rising Competition from Hotels

Competition from hotels, with their established brands, amenities, and centralized booking systems, presents a significant obstacle to the growth of the vacation rental market. This competition limits the market's expansion potential by attracting potential guests away from vacation rentals, thereby restraining their market share and revenue potential.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In April 2023, Evolve launched its seasonal analysis, delving into key trends in the winter 2022-23 vacation rental industry. By offering insights and metrics, Evolve aids short-term rental owners in optimizing their property performance amid market fluctuations, ensuring they stay competitive in a dynamic landscape of travel accommodations
• In March 2023, Zumper embarked on a strategic venture into the short-term rental market with the launch of Vacations by Zumper. This dedicated vacation rental listing platform underscores Zumper's intensified commitment to this sector, showcasing its dedication to providing comprehensive solutions and expanding its presence in the evolving landscape of temporary accommodations
• In September 2022, Arrived Homes had diversified its investment platform by incorporating short-term vacation rental properties. This expansion allows investors to acquire shares of single-family homes specifically for rental purposes in the short-term market. Arrived Homes' move marks a significant entry into this sector, catering to the growing demand for alternative investment opportunities
• In August 2022, Evolve and Hopper announced a strategic collaboration aimed at enhancing travel experiences. By integrating over 24,000 Evolve vacation homes across 750 markets into the Hopper travel app, the partnership simplifies access to vacation rentals for Hopper's global user base. This synergistic effort combines Evolve's extensive rental inventory with Hopper's widespread travel services, streamlining the vacation planning process for users worldwide

Vacation Rental Market Scope

The market is segmented on the basis of accommodation, booking mode, location type, tourist type, end user and price point. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Accommodation

• Home
• Apartments
• Resort/Condominium
• Others

 Booking Mode

• Online
• Offline

Location Type

• Resort Area
• Rural Area
• Small Town
• Others

 Tourist Type

• Domestic
• International

 End User

• Gen Z
• Millennials
• Gen X
• Boomers

 Price Point

• Economic
• Mid-Range
• Luxury

Vacation Rental Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by accommodation, booking mode, location type, tourist type, end user and price point as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the vacation rental market driven by the growing trend of glamping, blending luxury with camping. This trend attracts travelers seeking unique outdoor experiences. Increased spending on accommodations, notably in condominiums and resorts, further fuels growth in the Europe vacation rental market as travelers prioritize experiential stays.

Asia-Pacific is expected to experience rapid growth in the vacation rental market, fueled by escalating consumer spending on travel and lodging. Increased expenditure from travelers in developing nations further propels this trend, positioning the region as a key contributor to global travel and hospitality industry growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Vacation Rental Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• 9flats (Singapore)
• Airbnb, Inc. (U.S.)
• Booking (Netherlands)
• Expedia, Inc. (U.S.)
• MAKEMYTRIP PVT. LTD. (India)
• NOVASOL A/S (Denmark)
• OYO (India)
• TripAdvisor LLC (U.S.)
• Wyndham Destinations (U.S.)
• trivago N.V (Germany)
• Agoda Company Pte. Ltd (Singapore)
• Yatra Online Limited (India)
• HotelsCombined (Australia)
• KAYAK (U.S.)
• The Destination Club (U.S.)