Global Vanilla Market – Industry Trends and Forecast to 2029

Global Vanilla Market By Product Type (Organic, Conventional), Origin (Natural, Synthetic), Form (Liquid, Powder, Paste), Distribution Channel (Retailers, Supermarket, Hypermarket, E-commerce), End-Use (Food Industry, Beverages, Cosmetics Industry, Pharmaceuticals Industry) – Industry Trends and Forecast to 2029

Market Analysis and Size

Natural vanilla bean production is labour-intensive and time-consuming and the crop is only grown in a few regions. The supply of natural vanilla beans is insufficient to meet the demand for vanilla. Existing vanilla bean market actors are starting various programmes in vanilla bean-growing regions such as Madagascar, Tahiti, Mexico, and Tonga to assist farmers in expanding production in order to meet this demand for natural vanilla.

Data Bridge Market Research analyses that the vanilla market was valued at a USD 263.70 in 2021 is expected to reach the value of USD 394.68 billion by 2029, at a CAGR of 5.17% during the forecast period of 2022 to 2029.

Market Definition

Natural vanilla is obtained from orchids of the genus Vanilla. Vanilla beans are commonly used to enhance the flavour of a variety of foods. Vanilla is extracted by macerating and filtering vanilla pods in a water-ethanol solution. Vanilla extract is used in a variety of bakery items around the world, including cakes, ice creams, breads, brownies, cupcakes, and puddings.

Report scope and Market Segmentation

Vanilla Market Dynamics

Drivers

• Rising demand from the various end-user industries

Increasing consumer demand for vanilla products due to their pleasant flavour, rising demand for various vanilla essence products, rising preferences for organic products, increased use of vanilla extracts in various applications such as pharmaceuticals and food and beverage, and utilization of vanilla beans in medical applications are some of the determinants favoring the growth of the vanilla market during the forecast period.

• Rising health awareness among the general population

Due to its ability to enrich essence and appreciation in various food commodities, the emerging liquor and food manufacturing industry will play an important role. Furthermore, it combines low calorie value and the presence of a variety of anti-oxidants which will rise the demand for the health-conscious population

Opportunity

The growth of profitable opportunities is aided by the introduction of new food and beverage-related businesses, an increase in demand for organic malt components and extracts, and the growing popularity of natural flavours.

Restraints

Nonetheless, imposed ordinances to bypass worker safety concerns and the use of unnatural products above a certain limit will restrain market growth. Furthermore, fluctuations in raw material prices, insufficient supplies and less farming practices will further impede market growth.

This vanilla market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the vanilla market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Vanilla Market

The continued trend for products made with natural substances, such as the COVID-19, has witnessed a tremendous rise in the global market. This has created a significant growth opportunity for the natural vanilla segment globally, primarily for use in functional foods and beverages. Furthermore, Vanilla production is labor-intensive, particularly during harvest and post-harvest periods. As a result, they rely on seasonal workers, many of whom are migrants. COVID-19 affected these employees. They may face serious health risks, for example, if their temporary living conditions do not meet strict sanitary standards and there is social distancing. ?

Recent Development

• At the 2019 Summer Fancy Food Show in June, Nielsen-Massey Vanillas debuted two new single-origin pure vanilla extracts from Uganda and Indonesia. Customers in the food service industries and retail can use it.
• Symrise announced a three-year partnership with Kellogg Company in August 2019 to ethically source 100 percent of Kellogg's vanilla by 2020. They are doing so by interacting with vanilla farmers.

Global Vanilla Market Scope

The vanilla market is segmented on the basis of product type, origin, form, distribution channel and end-use.The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Organic
• Conventional

Origin

• Natural
• Synthetic

Form

• Liquid
• Powder
• Paste

Distribution channel

• Retailers
• Supermarket
• Hypermarket
• E-commerce

End users

• Food and beverage
• Pharmaceuticals
• Cosmetic industry
• other

Vanilla Market Regional Analysis/Insights

The vanilla market is analysed and market size insights and trends are provided by country, product type, origin, form, distribution channel and end-use as referenced above.

The countries covered in the vanilla market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Global, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

Asia-Pacific is the most appealing market for vanilla market, with tremendous growth potential in the coming years. One of the key driving factors for the growth of the Asia Pacific vanilla market is the expansion of the food and beverage industry. Rising demand from emerging markets such as China, India, and Indonesia, among others, will drive the vanilla market over the forecast period. Asia-Pacific is expected to remain the most important region in terms of volume. Aside from that, North America has proven to be a lucrative market for the vanilla market due to rising consumer health consciousness and preference for natural products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Vanilla Market Share Analysis

The vanilla market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to vanilla market.

Some of the major players operating in the vanilla market are:

• Amadeus Trading Co. (U.S)
• Apex Flavors Inc. (U.S)
• Boston Vanilla Bean Company (U.S)
• Charles H. Baldwin and Sons (U.S)
• Daintree Vanilla and Spice (Australia)
• E.A. Weber and Co. (U.S)
• Eurovanille (France)
• Lochhead Manufacturing Company (U.S)
• MacTaggarts Brand (U.S)
• McCormick and Company Inc (U.S)
• Mikoya Kasho Co. Ltd. (Japan)
• Nielsen Massey Vanillas Inc. (U.S)
• Rodelle Inc. (U.S)
• SAMBIRANO AROMATIC (Switzerland)