“Increasing Health Consciousness”
- One prominent trend in the global vegan protein market is the increasing health consciousness
- This trend is driven by the growing awareness of the benefits of plant-based diets, including better heart health, weight management, lower cholesterol levels, and reduced risk of chronic diseases
- For instance, brands such as Orgain and Vega are capitalizing on this trend by offering clean-label, high-protein supplements that cater to fitness-focused and health-aware consumers
- The rising demand for natural, allergen-free, and easy-to-digest protein sources is accelerating the shift from animal-based to plant-based protein alternatives
- As consumers continue to prioritize holistic wellness, sustainable nutrition, and active lifestyles, health consciousness is expected to remain a key trend, driving innovation, broadening product portfolios, and reshaping the future of protein consumption
