- In October 2024, GANNI A/S joined forces with Pyratex to launch a collection of grey clothing made from banana-waste biomaterial. This capsule collection aims to provide a more sustainable option in fashion by utilizing eco-friendly materials, reducing environmental impact, and promoting circularity in textile production, marking an important step toward sustainable fashion practices
- In November 2023, Adidas partnered with Parley for the Oceans, a renowned environmental organization, to create a new line of shoes crafted from recycled marine plastic. This collaboration helps Adidas minimize its environmental footprint by repurposing waste materials, aligning with its commitment to sustainability and reducing ocean plastic pollution through innovative product design
- In September 2023, H&M collaborated with Mylo, a company specializing in sustainable leather alternatives made from mycelium, to produce fashion items without the need for animal leather. This partnership is part of H&M’s broader strategy to reduce its environmental impact and promote cruelty-free, eco-conscious materials in its collections, enhancing its commitment to sustainability
- In October 2023, PANGAIA, a sustainable fashion brand, partnered with The Woolmark Company to introduce vegan wool alternatives. This collaboration focuses on creating sustainable fashion products by replacing traditional wool with plant-based, cruelty-free alternatives, aligning with PANGAIA’s mission to offer ethical, eco-friendly fashion options and reduce reliance on animal-derived materials in clothing
- In April 2023, The British Clothes Council launched the "Vegan Fashion: In Fashion" initiative to support vegan fashion brands and raise awareness about the benefits of vegan clothing. This effort aims to promote the adoption of sustainable, cruelty-free fashion, helping designers in the industry transition towards more ethical and eco-friendly production methods
