- In March 2021, Naked Juice, a brand under PepsiCo, introduced the Rainbow Machine, a nutrient-packed juice blend made from a mix of mangoes, bananas, kiwis, blueberries, and blackberries. This innovative product is designed to offer a burst of vitamins and antioxidants, catering to health-conscious consumers seeking delicious and nutritious beverage options. By combining colorful fruits known for their rich nutritional profiles, the Rainbow Machine provides a vibrant, refreshing drink that promotes overall wellness. The launch reflects Naked Juice’s ongoing commitment to expanding its product lineup with unique, health-focused options. The initiative also aligns with increasing consumer demand for functional beverages
- In November 2021, Dole Sunshine India introduced its 100% natural pineapple juice, crafted to deliver pure fruity goodness. The juice is made using fresh, natural pineapples, ensuring a refreshing and authentic taste that is naturally rich in vitamin C. With no added sugars or preservatives, the product caters to health-conscious consumers seeking clean-label, nutrient-dense beverages. The launch aligns with the growing consumer demand for wholesome, natural drinks that support immunity and overall wellness. Dole Sunshine India’s commitment to quality and freshness positions this new juice as a premium, healthy alternative in the competitive beverage market
- In October 2021, Just Juice It, a company specializing in organic juices, unveiled its new line of cold-pressed vegetable juice shots. The two variants introduced—beetroot shot and sprouted broccoli juice—are designed to provide a quick, convenient, and nutrient-dense option for health-conscious consumers. These cold-pressed shots are aimed at promoting wellness, detoxification, and digestive health. With the growing trend towards functional, plant-based beverages, Just Juice It capitalized on the demand for concentrated, on-the-go health drinks. The company’s focus on organic ingredients ensures that consumers receive high-quality, clean-label products that align with modern health and wellness trends
- In April 2021, Dabur’s prominent brand, Real Activ, introduced a new range of fruit and vegetable juices designed to enhance immunity, gut health, and heart health. Available in a variety of flavors, including Apple, Beetroot + Carrot, Cucumber + Spinach, Orange + Carrot, and Fibre + Multi-fruit, these juices are formulated to provide a balanced mix of essential nutrients. Packaged in cartons for convenience, the product line caters to health-conscious consumers seeking functional beverages with natural ingredients. By combining fruits and vegetables, Real Activ aims to offer a wholesome, nutrient-rich option for supporting overall well-being. This launch reflects the growing trend of functional, health-boosting drinks in the beverage market
- In April 2020, Rugani Juice launched its ABC Juice, a blend of fresh carrots, apples, and beetroot, designed to be high in beta-carotene while containing no added sugar. The product aims to provide a natural, nutrient-rich drink option that supports eye health, immunity, and overall wellness. Available in two convenient pack sizes—330ml and 750ml—Rugani Juice offers flexibility for various consumer needs. With an emphasis on using fresh, locally sourced ingredients, the company highlights its commitment to quality and clean-label practices. The ABC Juice launch caters to the increasing consumer demand for wholesome, low-sugar, and functional beverages
