- In October 2024, clean beauty retailer Credo Beauty introduced its new skincare line, Credo Skincare, designed to address customer concerns related to hydration. The True Timeout Vetiver Root + Calming Botanicals Moisturizer focuses on replenishing sensitive skin while reducing wrinkles, whereas the Deep Thirst Vetiver Root + Hyaluronic Acid Moisturizer is formulated to provide intense hydration, leaving the skin plump and supple
- In February 2023, Ralph Lauren Fragrances launched RALPH’S Club Parfum, its latest fragrance, at an event attended by actor Siddharth Malhotra. The perfume features Mandarin Oil, Apple Accord, and Cardamom Oil as top notes, Lavandin Heart 2, Clary Sage Heart 1 Oil, and Geranium Absolute as mid notes, and Vetiver Heart, Patchouli Oil, and Cashmeran as base notes
- In December 2022, Himalaya Wellness Company, one of India's leading wellness brands, announced the launch of Himalaya Baby Massage Oil, enriched with Mustard and Coconut. This non-sticky oil is infused with Aloe Vera, Vetiver, Winter Cherry, and Country Mallow, which help improve blood circulation, strengthen muscles, and promote baby growth
- In September 2022, Robertette launched a new online sales platform to cater to essential oils, offering an extensive selection of essential oils, vegetable oils, and floral waters, with future plans to include absolute CO2 extracts and additional offerings
- In February 2022, Givaudan acquired the France-based fragrance and beauty company Myrissi to strengthen its long-term fragrance and beauty strategy. The acquisition brought AI expertise that would help Givaudan offer new organoleptic approaches to customers
