Global Video Game Packaging Market – Industry Trends and Forecast to 2029

Global Video Game Packaging Market, By Gaming Type (Console, Tablet, Smartphone, Downloaded/Box Personal Computer and Browser Personal Computer), Accessories (Labels, Lidding and Others), Material (Glass, Aluminium, Paper and Paperboard, Plastics, Teak and Others), Type Of Transaction (Physical, Online/ Micro transaction and Digital), Distribution Channel (Direct and Retail) – Industry Trends and Forecast to 2029.

Video Game Packaging Market Analysis and Size

Video game packaging includes those packaging products designed for the extreme protection of the goods in storing and transit. Paper and paperboard packaging are widely used for video game packaging. Video game packaging is extensively used to prevent the product from cooling, mechanical damage, electrostatic discharge, radio frequency noise emission, and physical damage. They also help protect the devices from environmental situations, such as chemicals, moisture, and radiation. 

Data Bridge Market Research analyses that the video game packaging market was valued at USD 3650.90 million in 2021 is expected to reach USD 6133.60 million by 2029, registering a CAGR of 6.70% during the forecast period of 2022 to 2029. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Video Game Packaging Market Scope and Segmentation

Market Definition

Video game packaging refers to making enclosure structures that are designed for providing support and protecting video game devices. Corrugated boxes, bags, clamshells, paperboard boxes, thermoformed trays, blister packs, and pouches are some commonly available video game packaging which are manufactured by using plastic, metal and glass materials.

Global Video Game Packaging Market Dynamics

Drivers

• Growing digitalization.

The rising digitization increases the penetration of consumers towards Internet of Things (IOT) which is driving up the global need for adequate all-purpose packaging for video game products. The global market needs for video game packaging which are boosted by the growing adoption of smart computing devices such as tablets, laptops mobile phones, smartphones, and smart computing in several developing and underdeveloped countries which are expected to increase the growth of the video game packaging market.

• Increasing demand for sustainable packaging

Many e-commerce companies are aiming on the use of sustainable packaging solutions such as paper based packaging in order to reduce the use of the plastic wastes and moving towards the use of paper-based packaging. This trend is also anticipated to hit the video game packaging market, which is sensitive to exterior impacts with better design to make packaging stronger.

• Increase the demand of paper and paperboard in packaging

Paper and paperboard is a material which is widely used for the production of video games packaging. Several video games are breakable in nature so it requires those packaging which provides complete safety for the product. Paper and paperboard give that strength and rigidity for the product. Other features of paper and paperboard are soft and polished finish and superb printability which is making it more popular among video game companies.

Opportunities

• Technological advancement

Technology development is embedded into packages which makes a convincing business case for video game products with the potential to increase profits and reduce costs. Technological advancement in the electronics packaging are forcing to video game industries for the manufacturing of innovative packaging because the electronics packaging design is evolving at a speedy rate. As technology increases so the demands of the video games  also goes up and changes accordingly which will create beneficial opportunity for the revenue growth of the market.

Furthermore, rising penetration towards internet services, coupled with easy accessibility and availability of games on the internet all over the globe are expected to keep market growth prospects positive and expected to create immense opportunities for the market growth in upcoming years.

Restraints/ Challenges

• Disadvantages associated with video game packaging market

Heat dissipation and the initial high cost of electronic packaging are some of the challenges which are limiting the market and reducing the growth of the video game packaging market. Also, numerous countries prohibit manufacturing and using lighter-weight polybags with a thickness of less than 50 microns. Furthermore, growing availability of substitutes in the market is also expected to restrain the video game packaging market and will obstruct the market growth rate during forecast period. 

This video game packaging market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video game packaging market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Video Game Packaging Market

The spread of virus during Covid-19 pandemic's had a severe impact on the sales of packaging solutions globally, the video game industry continued to exhibit remarkable growth. The computer and mobile phones sector drive the demand for the video game packaging. The restrictions and lockdowns on the movement of people imposed by many governments all over the globe. The spread of coronavirus forced people to stay indoors and spend their time in several indoor activities, such as playing video games, thus driving the number of users and the number of hours spent on playing online games. The rising demand of video games during pandemic has significantly augmented the demand for the video gaming giving stimulus to packaging solutions. On a broader level, during the peak of Covid-19 pandemic the sales and demand of video game packaging increases significantly.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Video Game Packaging Market Scope

The video game packaging market is segmented on the basis of gaming type, accessories, material, type of transaction and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Gaming Type

• Console
• Tablet
• Smartphone
• Downloaded/Box Personal Computer
• Browser Personal Computer

 Accessories

• Labels
• Lidding
• Others

Material

• Glass
• Aluminium
• Paper and Paperboard
• Plastics
• Teak and Others

 Type of Transaction

• Physical
• Online/ Micro transaction and Digital

Distribution Channel

• Direct
• Retail

Video Game Packaging Market Regional Analysis/Insights

The video game packaging market is analysed and market size insights and trends are provided by country, gaming type, accessories, material, type of transaction and distribution channel as referenced above.

The countries covered in the video game packaging market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

Asia-Pacific dominates the video game packaging market in terms of revenue and market share. This is due to China's emergence as a major gaming hub in this region.  The increasing demand for entertainment in China, as well as the growing smartphone penetration, is a main factor for the market growth. Also, availability of raw materials and increasing personal disposable income is some other important market growth determinants.

North America is anticipated to be the fastest developing region during the forecast period of 2022-2029 due to the growing the demand for video game related products such as smartphones, tablets and others in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Video Game Packaging Market Share Analysis

The video game packaging market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to video game packaging market.

Some of the major players operating in the video game packaging market are:

• DS Smith (U.K.)
• Mondi (U.K.)
• International Paper (U.S.)
• Sonoco Products Company (U.S.)
• Sealed Air (U.S.)
• Huhtamaki (Finland)
• Smurfit Kappa (Ireland)
• WestRock Company (U.S.)
• UFP Technologies Inc. (U.S.)
• Stora Enso (Finland)
• Pregis LLC (U.S.)
• Shenzhen Hoichow Packing Manufacturing Ltd. (China)
• Dordan Manufacturing Company (U.S.)
• Hangzhou Xunda Packaging Co. (China)
• Dunapack Packaging Group (Austria)
• Universal Protective Packaging Inc.(U.S.)
• Parksons Packaging Ltd.(India)
• Neenah Paper and Packaging (U.S.)
• Plastic Ingenuity (U.S.)
• JJX Packaging (U.S.)