- In August 2023, Google expanded its visual search tool “Google Lens” with multi-search capability, enabling users to combine text and images for more accurate results. This advancement aims to boost shopping and local search experiences across Android and iOS platforms.
- In October 2023 Pinterest introduced enhanced product tagging via visual search. The update allows users to tap on any item within a Pin and receive instant shopping links, improving monetization and personalization through AI-powered object recognition and retailer integration.
- In May 2024, Amazon upgraded its visual search tool “StyleSnap” with improved AI accuracy. The enhancement helps users find visually similar fashion items through uploaded photos, streamlining product discovery and increasing conversion rates within the e-commerce platform.
- In January 2024, Samsung partnered with visual AI firm ViSenze to integrate advanced visual search into its SmartThings app. The collaboration enhances product identification and smart home automation by enabling users to scan and interact with physical objects in real time.
