Global Vitamin Gummies Market – Industry Trends and Forecast to 2029

Global Vitamin Gummies By Source (Animal-Based, Plant-Based), Products (Single Vitamin Gummies, Multivitamin Gummies, Probiotic Vitamin Gummies), Consumers (Children, Adults), Packaging (Bottles and Jars, Stand-up Pouches, Other Packaging Types), Sales Channel (Direct Sales, Modern Trade, Convenience Stores, Departmental Stores, Specialty Stores, Drug Stores/Pharmacies, Online Retailers, Other Sales Channels), – Industry Trends and Forecast to 2029

Market Analysis and Size

Gummy vitamins are a great help for people who find it difficult to swallow pills. Gummy vitamins are far more convenient than traditional vitamin pills. Furthermore, gummy vitamins are now widely accepted among children and adults due to their easy swallowability. The rise in chronic disease cases in developed economies such as North America and Europe has fueled the demand for gummy vitamins in recent years.

Data Bridge Market Research analyses that the vitamin gummies market, was valued at USD 6.03 billion in 2021 is expected to reach the value of USD 9.61 billion by 2029, at a CAGR of 6.00% during the forecast period of 2022 to 2029. The market is growing due to the ease of consumption, availability in various flavors, and high mineral content.

Market Definition

Gummy vitamins are chewable vitamins that resemble gummy candies and come in various shapes, colors, and flavors. They are made with corn starch, gelatin, sugar, water and artificial colorings. Gummy vitamin flavors that are popular include raspberry, lemon, orange, and cheery. Vitamin supplements are widely used worldwide. They improve health and can make up for a poor diet. Furthermore, vitamin gummies are easy to chew and are popular among people who have difficulty swallowing pills.

Report Scope and Market Segmentation

Vitamin Gummies Market Dynamics

Drivers

• Rising proclivity of pharmaceutical companies

The predisposition of pharmaceutical companies to formulate vitamins in the form of chewable is assisting the vitamin gummies market, which is primarily preferred by children and meets their essential needs.

• Improved knowledge of healthcare well-being

Other factors driving the market include increasing knowledge of well-being healthcare, increasing merchandise preference over tablets and pills, and unconventional goods credit, constantly plotting the market.

Opportunity

With the high germination frequency of the gummy vitamins exchange, the geriatric community is expected to realize the numerous advantages of gummy vitamins over capsules. Entrepreneurs are discovering the potential in the industry due to the rapid learning of e-commerce, which has gradually improved their interest margins because online retailing and trading has lower operating costs.

Restraints

The formulation of gummy vitamins continues to be a significant challenge for the industry's engaged stakeholders. Furthermore, the issue of vitamin stability in a sticky delivery system presents another challenge for industry participants. Films like capsules or tablets do not protect gummies, so gummy vitamins decomposition begins in the mouth. The micronutrients in gummy vitamins do not make it to the small intestine. As a result, they are consuming vitamins in the form of gummies resulting in a less bioactive form of the vitamins being absorbed compared to counterparts, thereby impending market growth.

This vitamin gummies market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the vitamin gummies market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Vitamin Gummies Market

The global vitamin gummies market has been moderately impacted by the uncertain pandemic circumstances around the world. COVID-19 has affected the final product supply chain as well as the availability of raw material ingredients. Because of several key players operating here, the North American region, followed by Europe and Asia Pacific, plays an essential role in the vitamin gummies market. The supply from these regions is hampered by the COVID-19 lockdown and restrictions, limiting the movement of goods. However, it is expected that regional consumption will increase, particularly with higher sales in supermarkets and hypermarkets.

Recent Development

• Bayer AG will launch its New RestoraFIBRE® Daily Gummies in Canada in 2021. These fiber-rich gummies are a convenient source of fibre. RestoraFIBREDaily Gummies contain inulin, a soluble fibre and prebiotic that promotes the growth of beneficial bacteria in the gut.
• GSK Consumer Healthcare announced the launch of Robitussin® Naturals in 2020, the brand's first-ever line of drug-free cough relievers. Robitussin Naturals Cough Relief Syrup, Robitussin Naturals Cough Relief + Immune Health Syrup, and gummies are among the products available.
• Pfizer Inc. and GSK merged their respective consumer healthcare businesses in 2019 to form GSK Consumer Healthcare, a global consumer healthcare joint venture.

Global Vitamin Gummies Market Scope

The vitamin gummies market is segmented on the basis of source, products, consumer, packaging, and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Source

• Animal-based
• Plant-based

On the basis of source, the vitamin gummies market is segmented into animal-based, and plant-based.

Product

• Single vitamin gummies
• Multivitamin gummies
• Probiotic vitamin gummies
• Others

On the basis of products, the vitamin gummies market is segmented into single vitamin gummies, multivitamin gummies, and probiotic vitamin gummies.

Consumers

• Adults
• Children

On the basis of consumer, the vitamin gummies market is segmented into adults and children.

Packaging

• Bottles and jars
• Stand-up pouches
• Other packaging types

On the basis of packaging, the vitamin gummies market is segmented into bottles and jars, stand-up pouches, and other packaging types.

Distribution channel

• Supermarket
• Direct
• Modern trade
• Hypermarket
• Convenience stores
• Pharmaceuticals
• Departmental stores
• Online

On the basis of sales channel, the vitamin gummies market is segmented into direct sales, modern trade, convenience stores, departmental stores, specialty stores, drug stores/pharmacies, retailers, other sales channels and online.

Vitamin Gummies Market Regional Analysis/Insights

The vitamin gummies market is analysed and market size insights and trends are provided by country, source, products, consumer, packaging and sales channel as referenced above.

The countries covered in the vitamin gummies market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The North American region, which has experienced significant year-on-year growth, is expected to drive the global vitamin gummies market. The rising demand for vitamin C and vitamin D supplements and products for heart health, stamina, and bone health is a major driver of the gummy supplement market's expansion. Additionally, products explicitly aimed at children are driving innovation, particularly those addressing immune and gut health, which are expected to gain attraction in the coming years. The North American market may also see increased demand for vegan/plant-based products in various fruit flavors, which may contribute to the region's market development.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Vitamin Gummies Market Share Analysis

The vitamin gummies market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to vitamin gummies market.

Some of the major players operating in the vitamin gummies market are:

• Church & Dwight Co. Inc. (U.S.)
• The Honest Company Inc. (U.S)
• Pharmavite LLC. (U.S)
• SmartyPants Vitamins (U.S)
• Olly Public Benefit Corporation (U.S)
• Bettera Wellness (U.S)
• Hero Nutritionals LLC (U.S)
• Ion Labs Inc. (U.S)
• Nutra Solutions (U.S)
• Bayer AG (Germany)
• Ferrara Candy Company (U.S)
• Makers Nutrition LLC (U.S)