“Growing Popularity of Beauty-From-Within Supplements”
- Consumers are increasingly choosing ingestible skincare products such as vitamin gummies, capsules, and powders that offer visible skin benefits, including hydration, elasticity, and glow
- The concept of holistic skincare is gaining traction, with individuals combining internal nutrition with topical routines for optimal results
- Younger demographics, especially millennials and Gen Z, are driving demand due to a rising focus on self-care, wellness, and prevention of skin aging
- Brands are heavily leveraging influencer marketing and digital platforms to promote vitamins that improve skin appearance, especially those containing vitamin C, E, and biotin
- For instance, HUM Nutrition’s “Glow Sweet Glow” gummies have gained popularity across the U.S. for supporting skin moisture and smoothness through hyaluronic acid and vitamin C
