“Premiumization and Heritage Appeal Fueling Global VSOP Cognac Demand”
- One prominent trend shaping the global VSOP Cognac market is the growing consumer shift toward premium, heritage-rich spirits that offer an elevated drinking experience and cultural authenticity
- This trend is fueled by rising affluence among millennials and Gen Z, who value craftsmanship, storytelling, and unique flavor profiles, leading to increased demand for aged, high-quality Cognacs like VSOP.
- For instance, many leading Cognac houses are launching limited-edition VSOP expressions, emphasizing traditional distillation methods and terroir-specific ingredients, which resonate strongly with premium spirit enthusiasts and collectors
- The premiumization wave is reshaping consumption patterns, encouraging slower, more intentional drinking experiences, and expanding VSOP Cognac’s appeal beyond traditional markets—driving sustained global growth and brand innovation
