Global Wheat Germ Oil Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Wheat Germ Oil Market Size

• The global wheat germ oil market size was valued at USD 706.21 million in 2025 and is expected to reach USD 1,231.67 million by 2033, at a CAGR of 7.20% during the forecast period
• The market growth is largely fuelled by rising demand for natural and nutrient-rich edible oils, increasing use of wheat germ oil in dietary supplements, and growing consumer focus on preventive healthcare and wellness
• In addition, expanding applications in cosmetics and personal care products, driven by the oil’s high vitamin E content and antioxidant properties, are supporting overall market expansion

Wheat Germ Oil Market Analysis

• The wheat germ oil market is witnessing steady growth due to increasing awareness of its health benefits, including cardiovascular support, skin nourishment, and immune system enhancement
• The market is further supported by ongoing product innovation, improved extraction technologies, and rising adoption across food, pharmaceutical, and cosmetic industries
• North America dominated the wheat germ oil market with the largest revenue share of 35.80% in 2025, driven by rising consumer awareness regarding health and wellness, increasing demand for natural and functional oils, and strong presence of key market players.
• Asia-Pacific region is expected to witness the highest growth rate in the global wheat germ oil market, driven by expanding food, nutraceutical, and cosmetic industries, government initiatives promoting functional foods, and rising consumer interest in health and wellness products
• The Cosmetics & Personal Care Industry segment held the largest market revenue share in 2025, driven by the oil’s high vitamin E content, antioxidant properties, and growing consumer preference for natural and plant-based skincare products. Wheat germ oil is widely used in creams, lotions, serums, and hair care products, offering moisturizing, anti-aging, and skin-repair benefits

Report Scope and Wheat Germ Oil Market Segmentation     

Wheat Germ Oil Market Trends

Rising Demand for Natural and Functional Oils

• The increasing preference for natural and minimally processed edible oils is reshaping the wheat germ oil market, as consumers seek healthier alternatives rich in essential nutrients. Wheat germ oil is gaining traction due to its high vitamin E content and antioxidant properties, which support heart health and immunity, particularly among health-conscious consumers. This shift is further reinforced by growing distrust of synthetic additives and refined oils in everyday diets
• Growing awareness regarding functional foods and preventive healthcare is accelerating the incorporation of wheat germ oil into daily diets. This trend is especially evident among aging populations and urban consumers who actively seek oils that offer added nutritional benefits beyond basic cooking applications. Increased exposure through health campaigns, nutritionists, and digital media is also strengthening consumer acceptance
• The expanding use of wheat germ oil in dietary supplements and fortified food products is further strengthening market growth. Manufacturers are increasingly formulating capsules, soft gels, and blends that cater to consumers focused on wellness, fitness, and recovery. The oil’s role in improving energy metabolism and skin health is making it a preferred ingredient in premium nutraceutical formulations
  • For instance, in 2024, several nutraceutical brands in Europe and Asia introduced wheat germ oil-based supplements targeting cardiovascular and skin health, reflecting rising consumer acceptance and demand. These product launches were supported by clean-label claims and transparent sourcing strategies. Strong sales performance encouraged further investment in wheat germ oil-based innovations
• While demand for natural oils continues to rise, sustained market growth depends on consistent raw material supply, quality assurance, and consumer education regarding the oil’s health benefits. Clear labeling, scientific validation, and effective marketing will be essential to maintain consumer trust. Long-term growth will also rely on supply chain stability and scalable production practices

Wheat Germ Oil Market Dynamics

Driver

Growing Application in Cosmetics and Personal Care Products

• The cosmetics and personal care industry is a major driver of the wheat germ oil market due to the oil’s moisturizing, anti-aging, and skin-repair properties. Its rich fatty acid profile makes it suitable for creams, lotions, serums, and hair care formulations. These properties help improve skin elasticity, reduce dryness, and support natural skin regeneration
• Increasing consumer inclination toward clean-label and plant-based beauty products is encouraging manufacturers to replace synthetic ingredients with natural oils such as wheat germ oil. This shift is particularly strong in premium and organic skincare segments. Consumers increasingly associate natural oils with safety, sustainability, and long-term skin benefits
• In addition, rising disposable incomes and growing focus on self-care routines are supporting higher spending on cosmetic products containing nutrient-rich oils. Social media influence and celebrity endorsements are also amplifying demand for natural ingredient-based personal care products. This trend is expanding the customer base across both developed and emerging economies
  • For instance, in 2023, multiple global skincare brands expanded their product portfolios to include wheat germ oil-infused anti-aging creams, citing strong consumer response and repeat purchases. These products were positioned as premium offerings with added skin nourishment benefits. Positive reviews and clinical claims further strengthened market traction
• While cosmetic applications continue to drive demand, manufacturers must ensure product stability and address shelf-life concerns to maintain consistent quality. Proper formulation techniques and protective packaging are essential to prevent oxidation. Ongoing research and development will play a key role in sustaining long-term adoption

Restraint/Challenge

Limited Shelf Life and High Processing Costs

• Wheat germ oil is highly sensitive to oxidation, which limits its shelf life and requires advanced processing, storage, and packaging solutions. These requirements increase overall production costs and restrict adoption among cost-sensitive manufacturers. Exposure to heat, light, and air can quickly degrade oil quality if not properly managed
• The need for specialized extraction techniques, such as cold pressing and stabilization processes, further raises operational expenses. Small-scale producers often struggle to invest in such technologies, limiting market participation. This creates entry barriers and reduces competitive diversity within the market
• Supply chain challenges related to wheat germ availability and price fluctuations also impact production consistency. Variations in wheat processing volumes can directly affect raw material supply for oil extraction. Seasonal changes and dependency on milling by-products further complicate procurement planning
  • For instance, in 2024, several small edible oil producers reported reduced wheat germ oil output due to rising processing costs and difficulties in maintaining product freshness during distribution. These challenges led to limited market presence and reduced profitability. Some producers were forced to shift focus to alternative oils
• While technological advancements are improving oil stability, addressing cost and shelf-life challenges remains critical for broader market penetration and long-term growth. Innovations in encapsulation, antioxidants, and packaging can help mitigate oxidation risks. Collaborative efforts between processors and technology providers will be essential to unlock future market potential

Wheat Germ Oil Market Scope

The market is segmented on the basis of end-user, distribution channel, and production.

• By End-User

On the basis of end-user, the wheat germ oil market is segmented into Cosmetics & Personal Care Industry, Dietary Supplements, Pharmaceuticals, Food & Beverages Industry, Feed Industry, and Others. The Cosmetics & Personal Care Industry segment held the largest market revenue share in 2025, driven by the oil’s high vitamin E content, antioxidant properties, and growing consumer preference for natural and plant-based skincare products. Wheat germ oil is widely used in creams, lotions, serums, and hair care products, offering moisturizing, anti-aging, and skin-repair benefits.

The Dietary Supplements segment is expected to witness the fastest growth rate from 2026 to 2033, propelled by increasing awareness of preventive healthcare and functional foods. Wheat germ oil is being incorporated into capsules, soft gels, and fortified food products, targeting cardiovascular, skin, and overall wellness benefits, particularly among health-conscious and aging populations.

• By Distribution Channel

On the basis of distribution channel, the wheat germ oil market is segmented into B2B and B2C. The B2B segment accounted for the largest market revenue share in 2025, as manufacturers supply bulk wheat germ oil to food processors, nutraceutical companies, and cosmetic product manufacturers. B2B transactions are favored for large-scale formulations and product innovation in personal care, dietary supplements, and fortified foods.

The B2C segment is expected to register the fastest growth rate from 2026 to 2033, driven by rising online retail penetration, e-commerce platforms, and increasing consumer awareness of health benefits. Direct-to-consumer sales allow buyers to purchase small quantities of packaged wheat germ oil for household cooking, wellness routines, and personal care applications.

• By Production

On the basis of production, the wheat germ oil market is segmented into Organic and Conventional. The Conventional segment held the largest market revenue share in 2025, owing to well-established milling and extraction processes, widespread availability of wheat germ, and lower production costs compared to organic alternatives. Conventional wheat germ oil is commonly used across food, cosmetic, and supplement industries due to its accessibility and consistent quality.

The Organic segment is expected to witness the fastest growth rate from 2026 to 2033, fueled by rising consumer preference for chemical-free, sustainably sourced, and non-GMO products. Organic wheat germ oil is increasingly incorporated into premium dietary supplements, skincare formulations, and functional foods, catering to health-conscious and environmentally aware consumers.

Wheat Germ Oil Market Regional Analysis

• North America dominated the wheat germ oil market with the largest revenue share of 35.80% in 2025, driven by rising consumer awareness regarding health and wellness, increasing demand for natural and functional oils, and strong presence of key market players.
• Consumers in the region highly value the nutritional benefits, antioxidant properties, and versatility of wheat germ oil in food, dietary supplements, and personal care products.
• This widespread adoption is further supported by high disposable incomes, growing preference for preventive healthcare, and the increasing trend of incorporating natural ingredients in daily diets, establishing wheat germ oil as a favored choice across multiple industries.

U.S. Wheat Germ Oil Market Insight

The U.S. wheat germ oil market captured the largest revenue share in 2025 within North America, fueled by growing health consciousness and rising consumption of functional foods. Consumers are increasingly seeking oils rich in vitamin E and antioxidants to support heart health, immunity, and skin wellness. The expanding use of wheat germ oil in dietary supplements, fortified foods, and personal care products further propels market growth. Moreover, the presence of well-established nutraceutical and cosmetic companies contributes significantly to market expansion.

Europe Wheat Germ Oil Market Insight

The Europe wheat germ oil market is expected to witness the fastest growth rate from 2026 to 2033, primarily driven by increasing consumer preference for natural, organic, and plant-based products. Rising awareness regarding preventive healthcare and functional foods, along with stringent regulations favoring natural ingredients, is boosting adoption. European consumers are also attracted to wheat germ oil’s antioxidant properties and applications in premium skincare and wellness products. The market is expanding across food, supplements, and personal care industries, with growing incorporation into both new product launches and reformulations.

U.K. Wheat Germ Oil Market Insight

The U.K. wheat germ oil market is expected to witness strong growth from 2026 to 2033, driven by rising health awareness, preference for clean-label products, and increased consumption of dietary supplements. In addition, the growing use of wheat germ oil in cosmetics and functional food products is supporting market expansion. The U.K.’s well-developed retail infrastructure and increasing e-commerce penetration are expected to further stimulate product accessibility and consumer adoption.

Germany Wheat Germ Oil Market Insight

The Germany wheat germ oil market is expected to witness notable growth from 2026 to 2033, fueled by high consumer awareness of natural and sustainable ingredients, strong demand for organic products, and technological innovations in extraction and packaging. Germany’s established wellness and cosmetic industries, along with a preference for high-quality, nutrient-rich oils, are driving adoption. Integration of wheat germ oil into premium dietary supplements and skincare formulations is becoming increasingly prevalent, reflecting local consumer expectations for efficacy and safety.

Asia-Pacific Wheat Germ Oil Market Insight

The Asia-Pacific wheat germ oil market is expected to witness the fastest growth rate from 2026 to 2033, driven by rising disposable incomes, urbanization, and growing awareness of health and wellness in countries such as China, India, and Japan. The region’s expanding food, nutraceutical, and cosmetic industries are creating strong demand for wheat germ oil. In addition, increasing government support for functional foods, coupled with rising e-commerce penetration, is facilitating broader market accessibility and consumer adoption.

Japan Wheat Germ Oil Market Insight

The Japan wheat germ oil market is expected to witness significant growth from 2026 to 2033 due to the country’s focus on preventive healthcare, aging population, and strong adoption of functional foods and supplements. Consumers are increasingly seeking nutrient-rich oils for cardiovascular, skin, and overall wellness benefits. The integration of wheat germ oil into daily diets, dietary supplements, and cosmetic formulations is driving growth, supported by Japan’s health-conscious and quality-driven consumer base.

China Wheat Germ Oil Market Insight

The China wheat germ oil market accounted for the largest revenue share in Asia-Pacific in 2025, attributed to rapid urbanization, expanding middle-class population, and increasing consumer preference for natural and functional ingredients. Wheat germ oil is gaining popularity across food, dietary supplements, and personal care applications. Government initiatives promoting healthy eating and functional foods, along with strong domestic manufacturing capabilities, are key factors driving market growth in China.

Wheat Germ Oil Market Share

The Wheat Germ Oil industry is primarily led by well-established companies, including:

• Henry Lamotte Oils GmbH (Germany)
• Herbal Bio Solutions (U.S.)
• Viobin (Germany)
• Country Life, LLC (U.S.)
• Arista Networks, Inc (U.S.)
• Hebei Jiafeng Plant Oils Co., Ltd (China)
• GNLD International (U.S.)
• GNC Holdings, LLC (U.S.)
• Swanson (U.S.)
• CONNOILS (Germany)
• NutriPlex Formulas Inc (U.S.)
• Kunhua Bio-tech Co., Ltd (China)

Latest Developments in Global Wheat Germ Oil Market

• In August 2025, Nature's Way (U.S.) launched a new line of organic wheat germ oil capsules, expanding its product portfolio to cater to the rising demand for convenient health supplements. This development aims to attract health-conscious consumers, enhance brand loyalty, and increase market penetration. By offering ready-to-use capsules, the company strengthens its position in the functional wellness segment and supports growth in the competitive dietary supplements market
• In September 2025, Kirkland Signature (U.S.) formed a partnership with a local organic farm to source high-quality wheat for wheat germ oil production. This initiative focuses on sustainability and local sourcing, improving product traceability and appealing to environmentally aware consumers. The move is expected to reinforce the brand’s market position, ensure reliable supply, and enhance consumer trust in quality and organic standards
• In July 2025, NOW Foods (U.S.) implemented a digital marketing strategy to increase engagement on social media platforms. This development targets younger demographics and promotes the health benefits of wheat germ oil more effectively. By leveraging digital tools, the company aims to boost brand visibility, drive consumer awareness, and support sales growth in the competitive health and wellness market

SKU-61775