- In March 2023, Pernod Ricard announced its acquisition of a majority stake in Skrewball, a prominent craft whiskey distillery located in the United States. This strategic acquisition is designed to bolster Pernod Ricard's position in the rapidly expanding craft whiskey market while diversifying its portfolio with premium products that appeal to discerning consumers. By integrating Skrewball into its offerings, Pernod Ricard aims to enhance its reach and respond to the evolving preferences of whiskey enthusiasts
- In 2023, Diageo plc launched a significant sustainability initiative focused on minimizing its carbon footprint throughout its whiskey production operations. The company announced plans to invest $50 million in renewable energy projects and to adopt energy-efficient technologies at its distilleries globally. Furthermore, Diageo has pledged to source 100% of its electricity from renewable sources by 2030, reinforcing its commitment to combating climate change and promoting environmental responsibility within the whiskey industry
- In April 2023, Royal Salute introduced two luxury blended Scotch whiskies, enhancing its premium portfolio. The company unveiled the Royal Salute Platinum Jubilee Edition and the Royal Salute House of Quinn decanter, both available at the Duty-Free store in Chhatrapati Shivaji Maharaj International Airport, Mumbai. This strategic launch aims to bolster Royal Salute's presence in the growing Indian market, catering to the rising demand for high-end spirits among consumers
- In September 2022, Thirstie, an e-commerce platform for liquor brands, teamed up with Benriach single malt Scotch whisky to launch an online store for U.S. consumers. This partnership marked Benriach as the first brand in Brown-Forman's esteemed spirits portfolio to provide an online shopping experience in the United States. Through this new online store, powered by Thirstie, consumers benefit from a seamless digital purchasing process, enhanced by Thirstie's retail partnerships and collaborations
- In April 2022, Chivas Brothers, the Scotch whisky division of Pernod Ricard, revealed a substantial investment of USD 95.20 million in its strategic single malt distilleries, Aberlour and Miltonduff. This funding aims to enhance sustainable distillation technologies at these Speyside distilleries while significantly increasing production capacity to satisfy the rising global demand for Scotch whisky. The investment reflects Chivas Brothers' commitment to sustainability and innovation in the industry, positioning the brand to better serve its expanding consumer base
