- In July 2021, Calirosa, a Tequila brand in the U.S. Produced in Mexico, it features liquid aged in red wine barrels. Calirosa, backed by celebrities Adam Levine and Behati Prinsloo, debuts in 14 states and offers two variants: Rosa Blanco aged for 30 days and Anejo aged for 18 months. Southern Glazer's Wine & Spirits handles national distribution. This acquitsition acilitates national distribution, tapping into the rising trend of celebrity-endorsed Tequila brands, fostering market expansion
- In February 2021, Starward's release of Left-Field whisky aged in French oak red wine barrels sourced from renowned regions such as the Barossa Valley and Yarra Valley contributed significantly to market growth. Starward introduces unique flavor profiles to the whisky market, appealing to discerning consumers seeking innovative and high-quality spirits. This move expands the whisky segment's offerings, attracting new enthusiasts and enhancing the overall diversity and dynamism of the market
- In October 2021, South Carolina Oak to Barrel LLC, a manufacturer of wine barrel, has revealed plans to invest US$ 7 million in the creation of a new facility in South Carolina. The investment enhances regional employment opportunities while strengthening the local economy and supporting the wine industry's growth
- In November 2021, Berthomieu SAS introduced the Tonnellerie Berthomieu Elite Series, which comprises a fresh selection of oak barrels crafted from French oak. This enhances winemaking capabilities, elevates wine quality, and meets the increasing demand for high-quality barrels, driving expansion within the market
