- In September 2023, Patagonia unveiled a collection of 100% recycled fleece pullovers, featuring plant-based dye technology. The line aims to attract eco-conscious consumers seeking climate-positive apparel, further strengthening its leadership in sustainable outdoorwear
- In March 2023, The North Face partnered with Revolve to launch a luxury fleece capsule collection, incorporating cashmere-blend fabrics and minimalist designs. The collection targets high-end consumers looking for elevated loungewear suitable for travel and après-ski styling
- In February 2023, Uniqlo (Japan) introduced ultra-lightweight fleece pullovers designed with UV protection and moisture-wicking properties, specifically targeting urban commuters in APAC markets and offering year-round versatility for humid climates
- In July 2022, H&M expanded its “Conscious Collection” with fleece hoodies made from pineapple leaf fibers. These vegan garments cater to the growing demand for cruelty-free athleisure, while also maintaining affordability in the fast fashion sector
- In October 2022, Shein launched a limited-edition oversized fleece collection in collaboration with TikTok influencers, blending Gen Z streetwear aesthetics with rapid-response manufacturing to tap into viral “cozycore” trends
- In November 2021, Lululemon acquired HeatTech Wearables, a startup specializing in lightweight heated fabrics. This acquisition enables the brand to incorporate temperature-regulating technology into its premium fleece line, positioning itself as a leader in “smart” cold-weather activewear
