- In February 2022, Kimberly-Clark Corporation, a leader in menstrual hygiene products, announced the successful acquisition of a majority stake in Thinx, Inc. Thinx is a prominent player in the reusable period and incontinence underwear sector. This acquisition positions Kimberly-Clark to strengthen its portfolio in sustainable feminine hygiene solutions and expand its presence in the growing market for eco-friendly products. By integrating Thinx’s innovative products, Kimberly-Clark aims to cater to the increasing consumer demand for environmentally conscious alternatives in intimate care
- In November 2021, Edgewell Personal Care finalized the acquisition of Billie Inc., a direct-to-consumer brand known for its strong online presence. This acquisition allows Edgewell to tap into a younger demographic that prioritizes sustainable and ethically sourced feminine care products. Billie's expertise in creating subscription models and offering personalized products aligns with Edgewell’s strategy to enhance customer engagement and expand its product range. The move is expected to boost Edgewell's market share in the rapidly evolving intimate care market
- In September 2021, Lunette, a leading European manufacturer of menstrual cups, introduced two new intimate care products: the ‘Lunette Intimate Wipe’ and the ‘Lunette Intimate Cleanser.’ Both products are enriched with Nordic botanical oil, which is designed to help prevent vaginal dryness, irritation, itching, and infections. These additions reflect Lunette’s commitment to offering natural, gentle solutions for intimate hygiene while addressing the growing demand for eco-friendly and effective care products. The new products cater to women seeking comfort and protection with a focus on sensitive skin
- In March 2021, Piramal Pharma, an Indian pharmaceutical company, launched ‘I-Gentle Intimate Wash,’ offering a modern solution for women’s intimate hygiene. The product is formulated with lactic acid to help maintain the natural vaginal pH balance. In addition, it contains neem, tulsi, and tea tree oil, known for their antimicrobial and soothing properties. With this launch, Piramal Pharma aimed to provide a gentle, yet effective option for daily intimate care, addressing the needs of women looking for safe and natural hygiene solutions
- In March 2021, Peptonic Medical, a Swedish pharmaceutical company, unveiled ‘VagiVital V Cleanser,’ designed specifically for women’s intimate health. The product provides a gentle yet effective cleansing solution that promotes vaginal well-being. Peptonic Medical aims to cater to the growing demand for high-quality, scientifically-backed intimate care products. This launch highlights the company’s commitment to offering women a product that supports their overall health while maintaining the delicate balance of intimate hygiene
