“Rising Demand for Personalized and Functional Nutrition”
- A major trend transforming the women nutrition market is the increased consumer interest in personalized supplements and functional foods tailored to hormonal balance, bone health, fertility, and menopause support
- Brands are introducing solutions enriched with collagen, iron, folate, probiotics, and vitamin D, targeting different life stages such as adolescence, pregnancy, and post-menopause
- For instance, in March 2024, Nestlé Health Science launched a new line of women-specific multivitamins under its “Persona Nutrition” platform, offering AI-personalized regimens
- This trend is also accelerated by growing awareness about gut health, mental well-being, and immunity among women, supported by social media, digital health tools, and influencer advocacy
- Major players such as Herbalife, Danone, and GNC are integrating adaptogens and bioavailable nutrients into their offerings to enhance energy, hormonal support, and stress resilience
- With increasing demand for clean-label, plant-based, and ethically sourced products, the Women Nutrition market is rapidly shifting toward holistic wellness and science-backed innovation
