- In March 2024, Campus launched a new brand campaign titled "You Go Girl" to promote its women's sneaker collection featuring actress Sonam Bajwa. The initiative celebrates empowerment and individuality, aiming to connect with modern women who value both style and performance. The collection highlights bold designs tailored for active lifestyles
- In July 2024, Campus launched its "You Go Girl" campaign, introducing a women's sneaker collection in collaboration with actress Sonam Bajwa. The campaign aims to empower women by offering versatile sneakers that blend style and comfort, suitable for various occasions from campus activities to office settings and social gatherings
- In March 2025, the global women's footwear market was projected to experience steady growth through 2032, driven by rising demand for sustainable materials, increased online shopping, and evolving fashion trends. The market is witnessing a shift towards eco-friendly products, with consumers favoring brands that prioritize ethical manufacturing practices
