“Shift Towards Sustainable Formulations and UV-Curable Technologies”
- A key trend shaping the wood coatings market is the transition toward eco-friendly and UV-curable coatings driven by regulatory pressure and customer demand for low-VOC products. Waterborne and powder coatings are gaining ground as alternatives to traditional solvent-based products
- For instance, in March 2023, Akzo Nobel introduced a new waterborne wood coating line that significantly reduces emissions while maintaining durability and finish quality. Similarly, PPG Industries has invested in UV-cured coatings that cut energy consumption during application
- Manufacturers are emphasizing bio-based resins and natural additives to replace petrochemical derivatives, ensuring sustainability without sacrificing performance. Digital color-matching and smart coating systems are also being integrated into production
- The construction and furniture sectors are driving the demand for low-carbon and fast-drying coatings, especially in developed economies such as the U.S., Germany, and Japan
- Companies such as Sherwin-Williams and ICA Group are investing in innovative, water-based wood coatings to align with green building codes and interior air quality standards
- This trend is expected to lead to broader adoption of sustainable, fast-curing, and performance-optimized wood coatings across residential and commercial wood applications
