“Digital Transformation and Connected Services”
- Increasing adoption of OTA software updates is enhancing vehicle functionalities, improving battery management systems, and even boosting performance parameters, thereby supporting the market growth
- The use of telematics data for predictive maintenance allows for more efficient and timely service interventions, enhancing the ownership experience by minimizing downtime and helping maintain the vehicle's value over time
- The integration of online-to-offline (O2O) channels for parts purchase is facilitating a seamless customer experience, enabling consumers to research and order parts online and have them installed offline
- Private label brands are gaining popularity, challenging the status quo and offering consumers more affordable and diverse options for aftermarket parts
