- In July 2020, ESTABLECIMIENTO LAS MARIAS introduced new initiatives to promote the cultivation and export of organic Yerba Mate, aiming to support sustainable farming practices and enhance the market for ethically sourced products. This initiative was designed to meet growing consumer demand for organic, environmentally friendly beverages and boost the Yerba Mate industry’s global reach.
- In May 2023, Mate Factor launched a new line of ready-to-drink Yerba Mate beverages, infused with adaptogens and superfoods like turmeric and ginger. This product line was designed to meet the rising demand for functional beverages that support stress relief, immunity, and overall wellness, aligning with the increasing focus on holistic health and mindful consumption.
