India Menstrual Cups Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

India Menstrual Cup Market Size

• The India menstrual cup market is expected to reach USD  27.38 million by 2033 from USD 15.43 million in 2025, growing with a substantial CAGR of 7.6% in the forecast period of 2025 to 2033
• The India menstrual cup market is experiencing strong growth, driven by rising consumer awareness of sustainable menstrual hygiene solutions and increasing preference for affordable, long-term alternatives to disposable sanitary products. Growing emphasis on women’s health, environmental consciousness, and the desire for safer, chemical-free menstrual products are further accelerating the market’s expansion.
• Market adoption is being strengthened by advancements in product design, such as medical-grade silicone cups, multiple size variations, and improved comfort features tailored to diverse physiologies. Innovations in digital education platforms, hygiene-focused applications, and online community support are helping brands overcome awareness barriers and guide first-time users, thereby boosting acceptance across urban and semi-urban populations.
• Additionally, higher disposable incomes, supportive government and NGO initiatives promoting menstrual hygiene, and the rapid rise of e-commerce channels are improving market accessibility. Strong participation from domestic manufacturers and local D2C brands is enhancing product affordability and visibility. As a result, menstrual cups are becoming an integral component of next-generation menstrual hygiene strategies in India, contributing to both women’s wellness and sustainable living.

India Menstrual Cup Market Analysis

• Increasing awareness of eco-friendly menstrual products, combined with concerns over the long-term costs and environmental impact of disposable sanitary pads, is driving Indian consumers, especially urban and educated segments, toward menstrual cups. Growing discussions on women’s health, social media advocacy, and support from NGOs and government hygiene programs further strengthen market acceptance.

The rapid growth of e-commerce platforms and D2C brands is improving accessibility and affordability of menstrual cups across India. Domestic manufacturers are offering competitively priced, medical-grade silicone products tailored to Indian consumers, while digital education, product tutorials, and customer reviews help reduce apprehension among first-time users. This digital ecosystem is significantly boosting market penetration and accelerating overall industry growth.

• In 2026, the reusable menstrual cups segment is expected to dominate the market with a market share of 83.09%, due to increasing consumer preference for long-lasting and cost-effective menstrual hygiene solutions. Their reusability for up to 5–10 years significantly reduces long-term expenditure compared to disposable products. Growing awareness about environmental sustainability, supported by NGO initiatives and digital education campaigns, is further driving adoption.

Report Scope and India Menstrual Cup Market Segmentation 

India Menstrual Cups Market Trends

“Rising Demand for Sustainable & Reusable Menstrual Products”

• In India, there is a clear shift toward sustainable menstrual hygiene solutions as more women become aware of the environmental impact of disposable pads and tampons.
• Menstrual cups, being reusable for several years, are increasingly preferred for their eco-friendliness, long-term cost savings, and convenience.
• For instance, Many Indian consumers are increasingly conscious about plastic waste and environmental impact of disposable sanitary products; reusable menstrual cups reduce waste significantly versus pads/tampons.
• Urban and semi-urban consumers, in particular, are driving this adoption, supported by growing educational campaigns and social-media advocacy around safe and hygienic cup usage.
• This trend is further strengthened by government and community-level initiatives that promote menstrual cups as a greener, more economical alternative for long-term menstrual health.

India Menstrual Cups Market Dynamics

Driver

“Environmental sustainability through reduced non-biodegradable waste”

• The reduction of non-biodegradable menstrual waste emerges as a key driver for the India menstrual cups market. Menstrual cups significantly lower the volume of disposable sanitary products that end up in landfills and water bodies, offering a sustainable alternative aligned with India’s growing environmental consciousness.
• With increasing policy emphasis on waste management and heightened public awareness about eco-friendly menstrual solutions, the shift toward reusable products strengthens. This strong alignment with environmental sustainability directly propels demand for menstrual cups, acting as a major driver for market growth.
• For instances- in June 2023, according to the article published by Population foundation of India, A 2023 ARTH report released by Dr. Soumya Swaminathan highlights that menstrual cup generate 99% less non-biodegradable waste than disposable sanitary pads, which produce about 14.1 kg of lifetime waste per woman. With growing evidence of their environmental and health benefits, menstrual cups are increasingly promoted in public programs. This strong sustainability advantage significantly strengthens market demand, acting as a key driver for growth
• Menstrual cups offer a highly sustainable alternative to disposable sanitary products, drastically reducing non-biodegradable waste and environmental impact.
• Their long-term reusability, combined with growing public awareness and institutional support, reinforces their appeal among consumers and policymakers. This strong alignment with environmental sustainability serves as a key driver, fueling the growth of the India menstrual cups market

Restraint/Challenge

“Low adoption and limited consumer acceptance ”

• Despite increasing awareness about menstrual cups, the actual adoption rate among women in India remains relatively low. lack of familiarity with insertion-based products, and hesitation to switch from traditional sanitary pads and tampons contribute to limited usage.
• Additionally, misconceptions regarding comfort, hygiene, and suitability for unmarried women restrict wider acceptance. This low adoption rate acts as a significant restraint on the growth of the India menstrual cup market.
• For instance- in April 2025, as per the article published by Cureus, Studies in India show that while awareness of menstrual cups ranges from 43% to 65% among students and medical professionals, actual usage remains low, often below 50%. Limited in-depth knowledge, cultural beliefs, and mixed attitudes toward cost, convenience, and hygiene restrict adoption. This low consumer acceptance continues to act as a significant restraint on the growth of the India menstrual cup market.
• Despite growing awareness of menstrual cups in India, actual usage remains limited due to cultural preferences, lack of familiarity, and insufficient education or counselling. Misconceptions regarding comfort, hygiene, and convenience further restrict adoption.
• This persistent low adoption and limited consumer acceptance continue to act as a major restraint on the growth of the India menstrual cup market

India Menstrual Cups Market Scope

The India menstrual cup market is segmented into eleven notable segments based on usability, material, shape, type, size, packaging/kit variants, age group, lifestyle, geography, end user, and distribution channel.

•  By Usability

On the basis of usability, the India menstrual cup market is segmented into reusable menstrual cups and disposable menstrual cups. In 2026, the reusable menstrual cups segment is expected to dominate the India menstrual cups market with a market share of 83.09% due to their long lifespan, cost-effectiveness, and increasing preference for sustainable menstrual hygiene products.

Reusable menstrual cups segment is expected to grow with the CAGR of 7.7% in the forecast period of 2026 to 2033 due to increasing consumer shift toward eco-friendly menstrual solutions, rising cost savings over long-term usage, and growing awareness initiatives promoting reusable hygiene products.

•  By Material

On the basis of material, the India menstrual cups market is segmented into medical grade silicone, Natural Gum Rubber (latex), Thermoplastic Elastomer (TPE), and others. In 2026, the medical grade silicone segment is expected to dominate the India menstrual cups market with a market share of 69.74% due to its high biocompatibility, durability, and safety profile, which make it suitable for long hours of internal use without causing irritation or allergic reactions.

Thermoplastic Elastomer (TPE) segment is expected to grow with the CAGR of 8.2% in the forecast period of 2026 to 2033 due to its flexible, softer feel, hypoallergenic nature, and increasing adoption among beginners who prefer more pliable menstrual cup options.

•  By Shape

On the basis of shape, the India menstrual cup market is segmented into bell-shaped, V-shaped, cylindrical, disc-style, asymmetrical. In 2026, the bell-shaped segment is expected to dominate the India menstrual cups market with a market share of 56.48 % due to its superior fit, leak-prevention design, and comfort, which make it suitable for a wide range of users, including beginners.

The asymmetrical segment is expected to grow with the CAGR of 8.5% in the forecast period of 2026 to 2033 due to rising demand for anatomically adaptive designs that offer improved comfort, tailored fit, and better usability for individuals with unique cervix positions or sensitivities.

• By Type

On the basis of type, the India menstrual cups market is segmented into round solid stem, round hollow stem, flat tab stem, and pointed/conical stem, stemless / no-stem design. In 2026, the round solid stem segment is expected to dominate the India menstrual cups market with a market share of 39.82% due to its sturdiness, ease of grip, and user-friendly design, which make insertion and removal simpler—especially for first-time cup users.

The round hollow stem segment is expected to grow with the CAGR of 8.3% in the forecast period of 2026 to 2033 due to its lightweight, flexible structure, enhanced comfort during movement, and reduced irritation compared to solid stems.

• By Size

On the basis of size, the India menstrual cups market is segmented into small (low flow, nulliparous), medium, and large. In 2026, the medium segment is expected to dominate the India menstrual cup market with a market share of 48.37% due to its suitability for a broad range of users, including women with moderate flow, those who have given birth, and individuals seeking a balanced capacity-to-comfort ratio.

Medium segment is expected to grow with the CAGR of 8.0% in the forecast period of 2026 to 2033 due to its versatility, suitability for the majority of menstruators, and rising preference for mid-capacity cups that balance comfort and fluid-holding capacity.

• By Packaging/Kit Variants  

On the basis of packaging/kit variants, the India menstrual cups market is segmented into cup only, cup + carry case, cup + sterilizer/cleaning accessory, multi-pack/family pack, and educational kit. In 2026, the cup-only segment is expected to dominate the India menstrual cups market with a market share of 53.28% due to its affordability and strong appeal among first-time users, who often prefer starting with a basic, low-cost option before investing in accessories.

Educational kit segment is expected to grow with the CAGR of 8.7% in the forecast period of 2026 to 2033 due to increasing awareness campaigns, government and NGO-led menstrual education initiatives, and rising first-time user demand for guided, instructional kits.

• By Age Group

On the basis of age group, the India menstrual cups market is segmented into adolescents (12–17), young adults (18–24), adults (25–39), and mature adults (40–50). In 2026, the adults (25–39) segment is expected to dominate the India menstrual cups market with a market share of 46.94% due to this group’s higher purchasing power, greater health awareness, and stronger inclination toward sustainable menstrual products.

Adolescents (12–17) segment is expected to grow with the CAGR of 8.3% in the forecast period of 2026 to 2033 due to increasing exposure to menstrual health education, social media awareness, and growing acceptance of sustainable hygiene products among younger users.

• By Lifestyle

On the basis of lifestyle, the India menstrual cups market is segmented into students, working professionals, sports & fitness users (athletes), and frequent travelers/outdoor users. In 2026, the working professionals segment is expected to dominate the India menstrual cups market with a market share of 48.11% due to the rising preference among employed women for convenient, long-lasting, and low-maintenance menstrual solutions that suit busy daily schedules.

Sports & fitness users (athletes) segment is expected to grow with the CAGR of 8.4% in the forecast period of 2026 to 2033 due to the rising need for secure, leak-free, movement-friendly menstrual solutions that support high physical activity levels.

• By Geography

On the basis of geography, the India menstrual cups market is segmented into urban, semi-urban, and rural. In 2026, the urban segment is expected to dominate the India menstrual cup market with a market share of 70.39% due to higher levels of menstrual health awareness, better access to information, and stronger exposure to digital marketing and educational campaigns.

Semi-urban segment is expected to grow with the CAGR of 8.1% in the forecast period of 2026 to 2033 due to improving access to menstrual health education, growing digital penetration, and increasing affordability and availability of menstrual cup brands.

• By End User

On the basis of end user, the India menstrual cups market is segmented into hospitals, specialty clinics/gynecology centers, homecare/individual users, NGO & institutional programs, and others. In 2026, the homecare/individual users segment is expected to dominate the India menstrual cup market with a market share of 76.28% due to the increasing preference for self-managed menstrual hygiene solutions that offer convenience, comfort, and long-term cost savings.

NGO & institutional programs segment is expected to grow with the CAGR of 8.2% in the forecast period of 2026 to 2033 due to expanding government and non-profit initiatives aimed at promoting sustainable menstrual hygiene, especially in low-income and underserved communities.

• By Distribution Channel

On the basis of distribution channel, the India menstrual cups market is segmented into hospital pharmacies, retail pharmacies/chemists, online pharmacies, and others. In 2026, the online pharmacies segment is expected to dominate the India menstrual cups market with a market share of 55.62% due to the growing preference for convenient, discreet, and doorstep delivery of menstrual hygiene products.

Online pharmacies segment is expected to grow with the CAGR of 7.9% in the forecast period of 2026 to 2033 due to expanding e-commerce penetration, increasing digital literacy among women, wider product availability, and attractive discounts that encourage online purchasing of menstrual cups.

India Menstrual Cups Market Share

The menstrual cup industry is primarily led by well-established companies, including:

• Leevacare (India)
• SAFECUP (India)
• Avni Wellness (India)
• Redcliffe Hygine Private Limited (Pee Safe) (India)
• RG Biocosmetic Private Limited (India)
• Ami Polymer (India)
• Asan India (U.K.)
• HLL LIFECARE LIMITED (India)
• Reva Eco-nauts (India)
• Shecup (India)
• Silky Cup (India)
• Sirona (India)
• Chemco Group (India)
• PT Overseas Exports (India)
• Smilepad huygine India Pvt. Ltd. (India)
• Aditya Polymers (India)
• Suresh Enterprise (India)
• Khyati Expo India (India)
• RCSP Trading Company (India)
• Wet and Dry Personal Care Private Limited (India)

Latest Developments in India Menstrual Cup Market

• In July 2025, according to public procurement/tender records, Leevacare Pvt Ltd was listed in mid‑2025 for “Supply of reusable menstrual cup (qty: 30,000)” to a Kerala-based public contract.
• In January 2021, Namyaa now offers combined “Period Care Kits” that bundle their reusable menstrual cup with complementary products such as a cleansing wash and post-period care items — offering a more holistic period-care solution than just a standalone cup.
• In August 2025, Nari Yari’s website lists a full range of 12 variants of menstrual cups — covering different firmness levels, stem vs. stemless designs, and sizes (small/medium/large) to suit different users’ needs.
• In August 2025, Nari Yari’s through its outreach arm, Nari Yari is collaborating with NGOs, CSR initiatives, and retailers to distribute menstrual cups, reusable hygiene kits, and run awareness campaigns — aiming to spread sustainable menstrual care beyond individual consumers and into communities and institutions.
• In February 2020, Logicserve Digital bags digital mandate for Wet and Dry Personal Care Private Limited — The agency has been appointed the official Digital Agency on Record (AOR) for Wet & Dry. They will handle paid-media services, social-media management and creative duties for the brand. Wet & Dry — part of PAN Health with brands such as Everteen, NEUD, Nature Sure and ManSure — partnered with Logicserve Digital after a multi-agency pitch. The partnership aims to strengthen their digital presence and expand outreach to their target consumers.

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