- Aesthetic devices, used for cosmetic procedures such as skin resurfacing, hair removal, body contouring, and facial rejuvenation, are becoming essential in Latin America’s evolving healthcare and wellness ecosystem, particularly in dermatology clinics, medical spas, and cosmetic surgery centers due to rising beauty consciousness and preference for non-invasive treatments
- The growing demand for aesthetic devices in LATAM is primarily fueled by increasing disposable incomes, a surge in social media influence, and the expanding medical tourism sector, especially in countries such as Brazil and Mexico, where cosmetic procedures are culturally and economically significant
- Brazil dominated the LATAM aesthetic devices market with the largest revenue share of 41.8% in 2024, driven by a strong cosmetic surgery culture, increasing clinic chains, and widespread availability of technologically advanced devices from both regional and global manufacturers
- Mexico is expected to be the fastest growing countries in the LATAM aesthetic devices market during the forecast period due to improving healthcare infrastructure, affordability of procedures, and rising adoption of minimally invasive technologies
- Skin aesthetic devices segment dominated the LATAM aesthetic devices market with a market share of 35.1% in 2024, driven by its wide applicability in non-invasive skin treatments and increasing demand for anti-aging and skin rejuvenation procedures
