Mexico Glamping Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Glamping Market Size

• The Mexico glamping market size was valued at USD 180.11 million in 2024 and is expected to reach USD 326.08 million by 2032, at a CAGR of 7.7% during the forecast period
• The market growth is largely fueled by the rising demand for experiential and sustainable travel, with consumers increasingly seeking unique outdoor accommodations that offer comfort, style, and immersion in nature. This shift in travel preferences is driving significant investment in luxury camping solutions across key tourist destinations
• Furthermore, the growing influence of social media, wellness tourism, and eco-conscious lifestyles is positioning glamping as a favored alternative to conventional hospitality. These converging factors are accelerating the adoption of glamping accommodations, thereby significantly boosting the industry’s growth

Glamping Market Analysis

• Glamping refers to a form of camping that combines the outdoor experience with luxury amenities and modern conveniences, offering accommodations such as safari tents, yurts, tree houses, and cabins. It caters to travelers looking for comfort without compromising their connection to nature
• The escalating demand for glamping is primarily driven by increased interest in eco-tourism, rising disposable incomes, and a growing preference for personalized and memorable travel experiences across leisure, event, and adventure segments
• Tents segment dominated the market with a market share of 39% in 2024, due to their versatility, affordability, and ease of transport and setup. Tents are a popular entry-level option for glamping providers and travelers alike, offering a strong balance between outdoor experience and comfort. The segment benefits from innovations such as insulated materials, solar-powered lighting, and modular designs, which enhance luxury without compromising mobility or sustainability

Report Scope and Glamping Market Segmentation   

Glamping Market Trends

“Increasing Emphasis on Wellness-Centric Experiences”

• The glamping market is rapidly evolving as travelers increasingly seek wellness-focused experiences that blend luxury, comfort, and immersion in nature, driving operators to curate packages that include yoga, meditation, spa treatments, and holistic retreats
  • For instance, brands such as Under Canvas and Collective Retreats have introduced wellness programs and curated nature-based activities, offering guests guided meditation, forest bathing, and organic dining to enhance both relaxation and rejuvenation during their stay
• The integration of technology—such as seamless digital booking, virtual tours, and digital concierge services—is elevating the guest experience and making wellness-centric glamping more accessible and personalized
• Sustainability is becoming a core part of the wellness offering, with operators investing in eco-friendly infrastructure, renewable energy, and locally sourced materials to create a harmonious and health-conscious environment for guests
• Social media and influencer marketing are amplifying the appeal of wellness glamping, as visually striking accommodations and unique wellness experiences are widely shared, inspiring new demographics to explore this travel segment
• The rise of family-friendly and pet-friendly wellness glamping options is broadening the market, with operators designing inclusive experiences that cater to a wide range of ages and preferences, further fueling growth

Glamping Market Dynamics

Driver

“Growing Popularity of Experiential Travel”

• The shift in consumer preferences toward experiential travel—where unique, memorable, and immersive experiences are prioritized over traditional vacations—is a major force propelling the glamping market’s expansion
  • For instance, companies such as Quaint Glamping and Mitten Getaways Glamping Co. are launching new sites designed to offer themed stays, adventure activities, and curated local experiences, appealing to travelers seeking more than just accommodation
• The desire for authentic connections with nature, culture, and local communities is leading travelers to choose glamping over conventional hotels, as it offers a blend of comfort, adventure, and sustainability
• Rising disposable incomes and the influence of social media are encouraging more consumers to invest in premium travel experiences, with glamping positioned as an accessible form of luxury for a broad audience
• Government initiatives and partnerships with local artisans are supporting the development of glamping infrastructure, further enhancing the experiential value and diversity of offerings across the market

Restraint/Challenge

“Seasonality and Weather Dependency”

• The glamping market faces significant challenges due to its dependence on favorable weather conditions and seasonality, which can limit occupancy rates and revenue generation during off-peak periods
  • For instance, operators in regions with harsh winters or extreme climates, such as those in northern Europe or mountainous areas, often experience reduced bookings and must invest in weatherproof infrastructure or alternative activities to maintain guest interest
• The unpredictability of weather events, including storms, heatwaves, or heavy rains, can disrupt operations, damage facilities, and negatively impact the guest experience, leading to potential cancellations and financial losses
• Seasonality also affects staffing and resource allocation, requiring flexible business models and strategic planning to ensure profitability throughout the year
• To address these challenges, some glamping providers are diversifying their offerings with indoor wellness activities, heated accommodations, and year-round event programming to attract guests beyond the traditional high season

Glamping Market Scope

The market is segmented on the basis of accommodation type, area, size, land ownership, age group, amenities, seasonality, clientele, and end-user.

• By Accommodation Type

On the basis of accommodation type, the glamping market is segmented into tents, cabins, tree houses, yurts, tipis, plastic, and others. The tents segment held the largest revenue share of 39% in 2024, driven by their versatility, affordability, and ease of transport and setup. Tents are a popular entry-level option for glamping providers and travelers alike, offering a strong balance between outdoor experience and comfort. The segment benefits from innovations such as insulated materials, solar-powered lighting, and modular designs, which enhance luxury without compromising mobility or sustainability.

The tree houses segment is projected to register the fastest growth rate from 2025 to 2032, fueled by increasing consumer desire for immersive, nature-integrated experiences. Positioned as premium offerings, tree houses attract eco-conscious and luxury travelers seeking distinctive and Instagram-worthy stays. Their elevated structure enhances privacy and scenic views, which, coupled with bespoke architecture and high-end interiors, drives their appeal across boutique resorts and niche glamping destinations.

• By Area

On the basis of area, the glamping market is categorized into forests, mountains, deserts, sea-shore, beaches, and others. The forest segment led the market with the largest revenue share in 2024, supported by the Mexico trend toward eco-tourism and travelers’ preference for secluded, nature-surrounded experiences. Forest-based glamping locations offer rich biodiversity, tranquility, and a break from urban environments, often paired with activities such as hiking, wildlife watching, and wellness retreats.

The desert segment is expected to grow at the highest CAGR through 2032, as travelers increasingly seek out exotic and arid landscapes that offer a stark contrast to conventional nature escapes. Destinations such as the Middle East and southwestern U.S. are witnessing growing investments in high-end desert glamping, combining modern luxury with traditional Bedouin-inspired designs, stargazing experiences, and cultural authenticity.

• By Size

On the basis of size, the glamping market is segmented into 4-person, 2-person, and others. The 4-person segment dominated the market in 2024, owing to its popularity among families and small groups who seek shared accommodations with sufficient space and amenities. These units often include multiple beds, private decks, and kitchenettes, making them ideal for longer stays and family-centric travel packages.

The 2-person segment is forecasted to witness the fastest growth between 2025 and 2032, propelled by the surge in romantic getaways, honeymoons, and couple-centric travel. Compact yet stylish, 2-person glamping units focus on privacy, aesthetic charm, and curated experiences, such as candle-lit dinners and spa treatments, meeting the growing demand for personalized luxury travel.

• By Land Ownership

On the basis of land ownership, the glamping market is divided into public and private segments. The private segment accounted for the largest share in 2024, driven by the flexibility it offers in terms of design customization, long-term development, and premium service delivery. Private landowners and developers have been able to innovate faster with thematic resorts, eco-villages, and upscale glamping retreats without the bureaucratic limitations seen in public land development.

The public segment is anticipated to grow steadily, supported by government-led initiatives to boost rural tourism and monetize underutilized public land. National parks and public reserves are increasingly partnering with eco-resort operators under lease or concession agreements, combining accessibility with regulated environmental stewardship.

• By Age Group

On the basis of age group, the market is segmented into 18–32 years, 33–50 years, 51–65 years, and above 65 years. The 33–50 years segment captured the largest share in 2024, reflecting the spending power and travel inclination of mid-career professionals and families seeking experiential travel without compromising comfort. This group often prioritizes sustainability, technology integration, and family-friendly amenities, aligning well with glamping’s value proposition.

The 18–32 years segment is projected to grow at the highest pace through 2032, spurred by social media-driven travel trends and a growing preference for unconventional, shareable, and immersive travel. Millennials and Gen Z travelers are drawn to unique, budget-friendly luxury experiences such as tipis, yurts, or tree pods, and they are increasingly using digital platforms to book experiential stays.

• By Amenities

On the basis of amenities, the glamping market is segmented into units with bathrooms and without bathrooms. The segment with bathrooms led the market in 2024, as consumers increasingly demand self-contained units offering convenience, hygiene, and hotel-such as comfort. Modern glamping accommodations often include en-suite bathrooms with hot water, eco-toilets, and rain showers, elevating the guest experience significantly.

The segment without bathrooms is forecasted to experience moderate growth, supported by adventure travelers and eco-campers willing to trade full amenities for deeper immersion in nature. These units are often paired with shared facilities and are common in budget and group glamping setups, particularly in remote locations.

• By Seasonality

On the basis of seasonality, the market is segmented into winter, summer, spring, and fall. The summer segment dominated the market in 2024, driven by favorable weather, school holidays, and peak travel seasons in temperate regions. Glamping resorts often report maximum occupancy during summer months, especially near coastal and mountainous areas, where outdoor activities are abundant.

The winter segment is expected to grow the fastest through 2032, as glamping operators increasingly invest in insulated, heated, and all-season structures such as domes and cabins. Winter glamping in snowy landscapes is becoming popular for offering cozy retreats with fireplaces, hot tubs, and activities such as snowshoeing and aurora viewing.

• By Clientele

The clientele segment of the glamping market includes B2B and B2C. The B2C segment held the highest share in 2024, supported by direct-to-consumer booking platforms and the rising demand for personalized, independent travel experiences. Glamping providers target end-users through dynamic online campaigns and offer flexible packages tailored to couples, families, or solo travelers.

The B2B segment is poised for notable growth through 2032, as corporate clients, event organizers, and tour operators increasingly leverage glamping setups for retreats, wellness events, music festivals, and eco-tourism circuits. This segment benefits from bulk booking arrangements and long-term partnerships with hospitality providers.

• By End-User

On the basis of end-user, the glamping market is segmented into events, consumers, and others. The consumers segment dominated the market in 2024, reflecting strong demand for experiential, leisure-oriented travel. This segment includes individuals and families engaging in eco-tourism, cultural escapes, and adventure travel, with emphasis on unique settings and upscale amenities.

The events segment is projected to grow at the fastest rate through 2032, as glamping becomes a preferred accommodation style for festivals, weddings, corporate retreats, and wellness camps. The scalability, aesthetics, and immersive appeal of glamping units make them ideal for experiential event organizers seeking to differentiate their offerings.

Glamping Market Share

The glamping industry is primarily led by well-established companies, including:

• Bushtec Safari (South Africa)
• Sawday’s Canopy & Stars Ltd. (U.K.)
• Huttopia (France)
• Wigwam Holidays Ltd (U.K.)
• ArenaCampsites (Croatia)
• BIGHEAD glamping tents (Slovenia)
• Bond Fabrications Ltd (U.K.)
• Chateau Ramšak (Slovenia)
• Concierge Camping (U.K.)
• The Glamping Orchard (U.K.)
• Hidden Valley Camp & Resort (India)
• Killarney Glamping (Ireland)
• Kudhva Ltd. (U.K.)
• The Lazy Olive Villa (Italy)
• Long Valley Yurts (U.K.)
• Loose Reins (U.K.)
• YALA luxury canvas lodges (Netherlands)
• Glamping Olimia Adria village (Slovenia)
• Teapot Lane Glamping (Ireland)
• Yurtcamp Devon (U.K.)

Latest Developments in Mexico Glamping Market

• In January 2024, the Japanese camping brand Snow Peak revealed plans for its U.S. camping destination, Snow Peak Long Beach Campfield, set to launch in early 2024. Situated on a picturesque 25-acre site on the Long Beach peninsula in Washington state, the campfield is strategically located between Seattle and Portland, Oregon
• In September 2023, Luxeglamp EcoResorts, known for its bubble-glamping resort in Munnar, Kerala, introduced a new celestial-themed glamping experience in Kodaikanal, Tamil Nadu, a popular hill station. Branded as 'Luxeglamp Celestial Glamp,' this enchanting offering provides guests with a celestial ambiance, complete with twinkling stars and a moonlit setting inside the dome
• In November 2022, Under Canvas announced its expansion near the North Entrance of Yellowstone National Park, spanning 50 acres of Montana ranchland. Yellowstone National Park is renowned among outdoor enthusiasts, and this expansion is poised to drive growth in the market
• In 2022, Four Seasons launched seven new properties, featuring hotels and residences in Fort Lauderdale, Minneapolis, and Nashville, along with two new resorts in Mexico, located in Tamarindo and Naviva R in Punta Mita. The company also broadened its standalone Private Residences portfolio with new locations in Marrakech and Dubai
• In December 2020, Selina had announced the raise of $50 Million funding for its new start-up of Latin American Hotels. The update helps the company to increase the sales of the company

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