- Glamping refers to a form of camping that combines the outdoor experience with luxury amenities and modern conveniences, offering accommodations such as safari tents, yurts, tree houses, and cabins. It caters to travelers looking for comfort without compromising their connection to nature
- The escalating demand for glamping is primarily driven by increased interest in eco-tourism, rising disposable incomes, and a growing preference for personalized and memorable travel experiences across leisure, event, and adventure segments
- Tents segment dominated the market with a market share of 39% in 2024, due to their versatility, affordability, and ease of transport and setup. Tents are a popular entry-level option for glamping providers and travelers alike, offering a strong balance between outdoor experience and comfort. The segment benefits from innovations such as insulated materials, solar-powered lighting, and modular designs, which enhance luxury without compromising mobility or sustainability
