Mexico Pet Care Products Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Mexico Pet Care Products Market Size

• The Mexico Pet Care Products Market was valued at USD 4.58 Billion in 2024 and is expected to reach USD 7.37 Billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 6.2%, primarily fueled by the increasing trend of pet humanization, rising disposable incomes, and growing awareness about pet health and wellness
• This growth is driven by factors such as the rising demand for premium pet food, veterinary care, and grooming products, along with the expansion of e-commerce and retail distribution channels. Additionally, increased focus on preventive healthcare and natural ingredient-based products is reshaping consumer preferences across urban centers in Mexico

Mexico Pet Care Products Market Analysis

• The Mexico Pet Care Products Market in Mexico is witnessing steady growth, fueled by increasing pet ownership, rising disposable incomes, and the growing trend of pet humanization. Consumers are placing greater emphasis on pet health and nutrition, driving demand for functional foods, supplements, and grooming solutions. Products enriched with vitamins, omega fatty acids, and probiotics are gaining popularity due to their role in supporting immunity, digestion, and coat health in companion animals like dogs and cats. However, challenges remain in regulating product quality, addressing counterfeit items, and ensuring consistent availability across both urban and rural markets.
• In 2025, pet food segment will dominate driven by its increasing pet ownership, higher disposable incomes, growing health awareness, and demand for premium, organic, and specialized food products
• Leading manufacturers are investing in product innovation and localized branding strategies to cater to the preferences of Mexican pet owners. This includes flavor customization, sustainable packaging, and integration of natural ingredients. Product differentiation is also occurring through age-specific formulations, multi-functional treats, and the incorporation of herbal or organic components. As the market becomes more competitive, compliance with international guidelines such as AAFCO and FEDIAF, along with certification in areas like sustainability and cruelty-free testing, will be vital for maintaining market access and brand credibility.

Report Scope and Mexico Pet Care Products Market Segmentation    

Mexico Pet Care Products Market Trends

“Surge In Household Pet Companionship”

• One prominent trend in the Mexico Pet Care Products Market is the surge in pet ownership directly drives demand for a wide range of pet care products, including pet food, grooming supplies, and healthcare solutions.
• The expanding number of pets across urban and semi-urban regions creates a substantial consumer base, intensifying the need for specialized and high-quality pet products. Increasing awareness among pet owners regarding the health, nutrition, and overall well-being of their pets further propels the consumption of premium and innovative offerings in the market. Consequently, the steady growth in pet ownership serves as a primary driver for the Mexico Pet Care Products Market, fueling market expansion and product diversification
• For instance, In July 2025, according to an article published by the Agriculture and Agri-Food Canada (AAFC), The total pet population in Mexico grew significantly from 24.7 million in 2016 to 32.2 million in 2021. Notably, the dog population increased to 22.5 million and the cat population to 6.3 million during this period. This sharp rise reflects growing demand for pet food, grooming, and healthcare products—acting as a key driver for the Mexico Pet Care Products Market.

Mexico Pet Care Products Market Dynamics

Driver

“Expansion of Public Veterinary Clinics Enhancing Pet Care Accessibility”

• The establishment of public free veterinary clinics across Mexico significantly boosts the pet care ecosystem by making veterinary services more accessible to a wider segment of the population. These clinics reduce the financial burden of pet healthcare, encouraging more families—especially in low- and middle-income groups—to adopt and care for pets.
• As veterinary support becomes more available, pet owners are increasingly engaged in responsible pet care, which includes purchasing quality pet food, grooming supplies, hygiene products, and supplements. The increased interaction with veterinary professionals also raises awareness about pet nutrition, preventive care, and overall wellness, further influencing consumer behavior and driving demand for related products.
• Additionally, the integration of pet owners into formal veterinary systems strengthens the overall pet care infrastructure, creating opportunities for brands and retailers to expand their reach. By promoting pet ownership and enhancing care standards, the expansion of public veterinary clinics directly contributes to the rising demand for pet care goods—acting as a strong driver for the Mexico Pet Care Products Market.
• For instance, In February 2024, as published by Mexico News Daily, The new law mandating public veterinary clinics across Mexico ensures free preventive and emergency care for pets, including sterilization, vaccinations, and surgeries. With over 70% of households owning pets and rising abandonment rates, this initiative promotes responsible ownership and better pet health. Increased access to care encourages demand for related products—acting as a key driver for the Mexico Pet Care Products Market

Restraint/Challenge

“Regulatory Burden And Compliance Costs”

• The implementation of stricter regulations such as NOM-012-SAG/ZOO-2020, which replaces NOM-012-ZOO-1993, imposes significant compliance requirements on pet food manufacturers and importers in Mexico
• These updated standards mandate rigorous controls related to pet food safety, labeling accuracy, ingredient transparency, quality assurance, and import verification. To meet these requirements, companies must invest in upgraded manufacturing processes, laboratory testing, third-party certifications, and traceable supply chains. These obligations increase operational complexity and cost, particularly affecting small and mid-sized enterprises that lack the capital or infrastructure to absorb such changes efficiently.
• As a result, many of these players face delays in market entry, reduced competitiveness, or potential withdrawal from the market. The increased regulatory pressure not only raises barriers for new entrants but also limits innovation and flexibility for existing players—ultimately slowing down the overall growth of the industry. This mounting regulatory burden and the associated compliance costs act as a significant restraint for the Mexico Pet Care Products Market.
• The enforcement of NOM-012-SAG/ZOO-2020 has significantly increased the regulatory burden on Mexico’s pet care industry. With stricter standards for safety, labeling, traceability, and import verification, companies face rising compliance costs and operational complexity. This limitation disproportionately impact smaller manufacturers, limiting their competitiveness and market entry ultimately acting as a strong restraint for the Mexico Pet Care Products Market.

Mexico Pet Care Products Market Scope

The Mexico Pet Care Products Market is segmented into three notable segments based on product, companion animal, and distribution channel.

• By Product

On the basis of product, the Mexico Pet Care Products Market is segmented into pet food, pet services, veterinary care, pet shampoo, pharmaceuticals, mouth care. In 2025, the pet food segment is forecasted to dominate with a market share of 76.33%, attributed to the growing awareness of pet nutrition, increasing demand for premium and functional food products, and the rising trend of pet humanization. Pet owners are increasingly prioritizing balanced diets that support digestive health, immunity, and overall well-being, leading to higher consumption of dry kibble, wet food, treats, and specialized diets.

Pet food is anticipated to gain traction with the CAGR of 6.3% during the forecast period of 2025 to 2032, driven by The expansion of organized retail, availability of a wide variety of branded options, and growing influence of veterinary recommendations have further strengthened the dominance of pet food within the overall market.

• By Companion Animal

On the basis of companion animal, the market is segmented into all dogs, cats, birds, fishes, horses, rabbits, others. In 2025, the Dogs segment is forecasted to dominate with a market share of 51.71% attributed to their widespread ownership across urban and semi-urban households, as well as increased spending on canine health, nutrition, and grooming. Dogs continue to be the most preferred companion animals in Mexico, driving demand for tailored pet food, supplements, and veterinary services.

The dogs segment is projected to expand steadily with a CAGR of 6.7% as it gains widespread popularity among urban households, driven by emotional companionship, increased adoption rates, and rising awareness about pet wellness.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into offline and online. In 2025, the offline segment is forecasted to dominate with a market share of 72.34%, due to the strong presence of supermarkets, pet specialty stores, veterinary clinics, and local retail outlets that offer convenience, immediate product availability, and in-person consultation. Many consumers in Mexico still prefer the tactile experience of shopping in-store, especially for pet food and grooming products. Established brand visibility, promotional in-store displays, and trusted relationships with local vendors further support the dominance of offline channels.

The offline segment is likely to witness accelerated growth of 5.9% during the forecast period, supported by the expansion of organized retail chains, increased presence of dedicated pet stores, and the growing availability of premium pet care products through veterinary clinics and supermarkets. Consumer preference for personalized advice, physical product inspection, and immediate purchases continues to drive footfall in offline outlets.

Mexico Pet Care Products Market Insight

Mexico is poised to be a key player in Latin America's pet care market in 2025, driven by rising pet ownership, urbanization, and growing awareness of animal wellness. Increased spending on premium pet food, grooming products, and veterinary care reflects the country’s shift toward pet humanization. Regulatory support from COFEPRIS and the expansion of e-commerce have improved access to high-quality products. Both global and local brands are investing in innovation, sustainable packaging, and wider distribution through vet clinics and retail chains. These factors, combined with a young, pet-loving population, continue to fuel strong growth in Mexico’s pet care industry.

The Major Market Leaders Operating in the Market Are:

• Mars, Incorporated (U.S.)
• Nestlé (Switzerland)
• Hill's Pet Nutrition, Inc. (U.S.)
• ADM (U.S.)
• SESAJAL (Mexico)
• Virbac (France)
• Schell & Kampeter, Inc. (Diamond Pet Foods) (U.S.)
• Elanco (U.S.)
• FLAGASA (Mexico)
• Vetoquinol (France)
• Grupo Nu3 (Mexico)
• New Technology in Food SA de CV (Mexico)
• Los Belenes (Mexico)
• PETMET DE MÉXICO, S. DE R.L. DE C.V. (Mexico)

Latest Developments in Mexico Pet Care Products Market

• In July 2025, Adisseo announced the upcoming launch of a new MetaSmart production facility, expected in late H2 2025, to meet the growing needs of the global dairy industry. This capacity expansion will bolster Adisseo’s ability to supply protected methionine, crucial for ruminant nutrition. The development supports the company’s strategic focus on sustainable dairy production and enhances its global supply reliability
• In February 2023, Adisseo announced the acquisition of Nor-Feed, a company specializing in natural plant-based additives for animal nutrition. This strategic move strengthens Adisseo’s portfolio in specialty feed ingredients and enhances its position in the sustainable and natural additives segment. The acquisition supports Adisseo’s innovation strategy and growth in the functional feed market
• In April 2025, NOVUS International expanded its presence in the Asian market by supporting Vietnam’s swine and poultry industries through targeted nutritional solutions and technical services. This initiative strengthens NOVUS’s regional market engagement, boosts brand visibility, and fosters customer loyalty. By addressing local production challenges with its key offerings—such as methionine supplements, enzyme feed additives, and gut health solutions—NOVUS enhances its market positioning and drives the adoption of its animal nutrition innovations across Vietnam
• In May 2025, At the FENAVI Valle event, NOVUS highlighted its ongoing commitment to unlocking soybean efficiency and promoting sustainable agricultural solutions. By showcasing their innovative approaches to enhancing crop yield and minimizing environmental impact, NOVUS underscored its leadership in the sector. Their contributions to the discussion on sustainable farming practices not only reinforce their role as industry pioneers but also align with global efforts to increase food security and reduce resource use. This engagement positions NOVUS as a key player in the agri-tech space, enhancing its reputation and potential for long-term growth by tapping into the growing demand for eco-friendly farming solutions
• In February 2023, Alltech and Finnforel have jointly acquired the Raisioaqua fish feed facility to complete a sustainable, circular-economy fish-farming chain in Finland. This partnership aims to enhance eco-friendly aquaculture nutrition and expand innovative recirculating aquaculture systems globally

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